Salt Lake City: Livability in the 21st Century

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DESERET MANAGEMENT
CORPORATION
Above: Salt Lake City is a global leader in fields ranging from
cancer research to digital communications. Deseret Management Corporation
is an integral part of Utah’s growing global influence.
Opposite, left: The Triad Center, in downtown Salt Lake City, is home
to a number of Deseret Management companies including Bonneville
International, Beneficial Life Insurance Company, The Deseret News and
Deseret Digital Media.
Opposite, right: One of Deseret Management Corporation’s most well-known
companies is Deseret Book, a market leader in faith-based books, DVDs,
home décor and religious art.
The diverse companies making up Deseret Management
Corporation (DMC) provide vital products and services for
individuals and families here in Utah, across the country and
around the world. Many began as fledgling pioneer businesses
founded to address the needs of growing frontier communities
and today are national leaders in a variety of fields and industries
including media and hospitality, all of which adhere to DMC’s
enduring mission: to be trusted voices of light and truth
reaching hundreds of millions of people worldwide.
Founded in 1966, Deseret Management Corporation is a
parent company operating commercial for-profit businesses
affiliated with The Church of Jesus Christ of Latter-day Saints.
DMC’s family of companies includes:
• Bonneville International: KSL Radio first went on the air
in Utah in 1922 as KZN. KSL-TV debuted to Utah
audiences in 1949. In the years since, the KSL brand has
achieved unprecedented reach and continues to reinforce,
connect, inform and celebrate Utah communities and
families every day. Bonneville International also operates
FM100 (KSFI) and The Arrow 103.5 (KRSP) in Utah,
as well as radio stations and websites serving the
Los Angeles, Seattle and Phoenix markets.
• The Deseret News: First published on June 15, 1850,
The Deseret News is Utah’s oldest and most stalwart
provider of news, analysis and commentary on issues
impacting families including faith, education, values in
the media, care for the needy and financial responsibility.
The Deseret News also publishes a national edition covering
stories through the lens of faith and family.
• Deseret Book: Since 1866, Deseret Book Company has
been the market leader in faith-based books, DVDs, home
décor and religious art, serving primarily members of The
Church of Jesus Christ of Latter-day Saints. The company
is rapidly growing its digital media and lifestyle products
to better serve families and individuals around the world.
• Deseret Digital Media: With almost 13 million unique
visits and over 300 million page views per month,
the network of websites making up Deseret Digital
Media represents the largest digital network in the
Intermountain West market. The network’s premier
sites include ksl.com and deseretnews.com. In addition,
the company is working on digital global reach initiatives
to help families and individuals worldwide.
• Beneficial Life Insurance Company: Founded by
Heber J. Grant in 1905, Beneficial Life is the oldest life
insurance company domiciled in the Intermountain
West. Though the company discontinued expansion
of its insurance and annuity policy base in 2009, it
continues to service existing policies in a professional,
service-oriented manner.
• Temple Square Hospitality: Traces its roots back to
1911 with the launch of food service operations at the
Hotel Utah. Temple Square Hospitality now serves more
than 600,000 meals every year at four Temple Square
restaurants—The Roof, The Garden, The Nauvoo Café and
the Lion House Pantry—and at two catering facilities,
The Lion House and the Joseph Smith Memorial Building.
When the Transcontinental Railroad was completed in
1867, Utah became known as “the crossroads of the west.”
Since then, the state has emerged as a leader in a range of
fields including computer analytics, cancer research and
digital technology. At its center is Salt Lake City, a thriving and
multi-layered cosmopolitan city, home to a world-renowned
symphony and opera, museums and theaters and an NBA
basketball team. “We at Deseret Management Corporation
believe that what has been both within our company and in
Utah as a whole is merely a prologue, a laying of the foundation,
for what is yet to be,” says DMC’s President and CEO Keith B.
McMullin. “As strong as we are individually, our strength
increases exponentially as we work together, all of us with
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