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Salt Lake City: Livability in the 21st Century

A full-color, photography book showcasing Salt Lake City, Utah, paired with the histories of companies, institutions, and organizations that have made the city great.

A full-color, photography book showcasing Salt Lake City, Utah, paired with the histories of companies, institutions, and organizations that have made the city great.

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Between 2000 and now, <strong>the</strong><br />

company grew from 9,000 to<br />

almost 14,000 accounts, and from<br />

seventy-first largest to sixty-eighth<br />

largest security company <strong>in</strong> <strong>the</strong><br />

country. Its <strong>in</strong>stallations <strong>in</strong>clude<br />

burglar and fire alarms, card access<br />

systems, and video security for<br />

homes and bus<strong>in</strong>esses. Most of its<br />

alarm and video security systems<br />

are now digital, utiliz<strong>in</strong>g full<br />

Internet compatibility. Cellular or<br />

proprietary wireless systems often<br />

enhance alarm security, as wireless<br />

systems typically operate even after<br />

damage to phone l<strong>in</strong>es. All <strong>in</strong>stallations<br />

are eng<strong>in</strong>eered to fit <strong>the</strong><br />

client’s needs.<br />

Peak Audio Video was launched<br />

<strong>in</strong> 2010, respond<strong>in</strong>g to a grow<strong>in</strong>g<br />

opportunity for high-end home enterta<strong>in</strong>ment and automation<br />

systems. Experienced professionals staff at Peak Audio<br />

Video is why <strong>the</strong>y are <strong>the</strong> lead<strong>in</strong>g designer and <strong>in</strong>staller of<br />

<strong>in</strong>-home enterta<strong>in</strong>ment and automation systems.<br />

“Our primary competitive asset is our people,” Jerry says.<br />

“Over <strong>the</strong> years we have hired, tra<strong>in</strong>ed and developed high<br />

quality personnel, <strong>in</strong>clud<strong>in</strong>g over 25 who have been with us<br />

for 10 or more years, and 14 who have been employed here<br />

for over 15 years.” These <strong>in</strong>clude Jerry and Gayle’s children.<br />

Rick ultimately served as president of Peak Alarm. Julie is<br />

central station manager and her husband, Don, is president<br />

of Peak Security. After hold<strong>in</strong>g diverse positions, Jeff is<br />

president of Peak Audio Video. The youngest children, Tim,<br />

Tyler, and Renee, have worked <strong>in</strong> supervisory and tra<strong>in</strong><strong>in</strong>g<br />

positions <strong>in</strong> <strong>the</strong> central station.<br />

As a national leader <strong>in</strong> <strong>the</strong> security alarm <strong>in</strong>dustry,<br />

Peak has achieved awards and o<strong>the</strong>r recognition from<br />

<strong>in</strong>dustry organizations.<br />

Efforts to reduce Peak’s carbon footpr<strong>in</strong>t <strong>in</strong>clude utiliz<strong>in</strong>g<br />

higher efficiency vehicles to reduce fuel use and carbon<br />

emissions. Energy efficient LED light<strong>in</strong>g now replaces<br />

<strong>in</strong>candescent lamps. Energy optimizers <strong>in</strong>stalled on HVAC<br />

systems help reduce <strong>the</strong> need for air condition<strong>in</strong>g.<br />

Dur<strong>in</strong>g Peak’s forty-five years of family ownership,<br />

management has strategically positioned <strong>the</strong> company<br />

by focused capital <strong>in</strong>vest<strong>in</strong>g, strategic divestitures and<br />

numerous opportunistic acquisitions. This strategy has<br />

dramatically changed Peak’s size, scope, product offer<strong>in</strong>gs,<br />

customer mix, and geographic coverage, prepar<strong>in</strong>g <strong>the</strong><br />

company for cont<strong>in</strong>ued growth and performance.<br />

T H E M A R K E T P L A C E<br />

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