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Salt Lake City: Livability in the 21st Century

A full-color, photography book showcasing Salt Lake City, Utah, paired with the histories of companies, institutions, and organizations that have made the city great.

A full-color, photography book showcasing Salt Lake City, Utah, paired with the histories of companies, institutions, and organizations that have made the city great.

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SPORTSMAN’S WAREHOUSE<br />

With a trademark proclaim<strong>in</strong>g that Sportsman’s<br />

Warehouse is “America’s Premier Outfitter,” <strong>the</strong> over fifty<br />

Sportsman’s Warehouse stores <strong>in</strong> eighteen states across<br />

<strong>the</strong> U.S. provide hunt<strong>in</strong>g, fish<strong>in</strong>g, camp<strong>in</strong>g and shoot<strong>in</strong>g<br />

enthusiasts with quality, brand-name merchandise with<strong>in</strong><br />

a comfortable shopp<strong>in</strong>g environment.<br />

Passionate, enthusiastic associates create a memorable<br />

shopp<strong>in</strong>g experience as <strong>the</strong>y help outdoor sports enthusiasts<br />

f<strong>in</strong>d <strong>the</strong> right equipment for <strong>the</strong>ir activities, with brandname<br />

products rang<strong>in</strong>g from apparel and footwear to <strong>the</strong><br />

specific gear needed for hunt<strong>in</strong>g, shoot<strong>in</strong>g, reload<strong>in</strong>g,<br />

camp<strong>in</strong>g, backpack<strong>in</strong>g, fish<strong>in</strong>g, and o<strong>the</strong>r activities.<br />

“This comb<strong>in</strong>ation of <strong>the</strong> right products, a friendly<br />

shopp<strong>in</strong>g environment, and knowledgeable staff has made<br />

Sportsman’s Warehouse <strong>the</strong> place to go for all outdoor<br />

sports activities,” says John Schaefer, <strong>the</strong> company’s chief<br />

executive officer.<br />

Those who prefer to shop onl<strong>in</strong>e will enjoy <strong>the</strong> Sportsman’s<br />

Warehouse e-commerce site, www.sportsmanswarehouse.com.<br />

The onl<strong>in</strong>e store sells products, offers product reviews and sales,<br />

videos and an <strong>in</strong>teractive section <strong>in</strong> which customers can post<br />

pictures and descriptions of successful outdoor adventures.<br />

“Both our regular stores and our e-commerce site have<br />

one clear mission—to provide a great shopp<strong>in</strong>g experience,”<br />

Schaefer says.<br />

The fifty plus Sportsman’s Warehouse brick-and-mortar<br />

stores operate <strong>in</strong> eighteen states throughout <strong>the</strong> West,<br />

Southwest and Sou<strong>the</strong>ast, as well as Alaska and Iowa.<br />

Many bus<strong>in</strong>esses f<strong>in</strong>d it<br />

difficult to compete with<br />

web-based companies, but<br />

<strong>the</strong> Sportsman’s Warehouse<br />

stores cont<strong>in</strong>ue to thrive.<br />

This is due <strong>in</strong> large part to<br />

<strong>the</strong> expertise and passion of<br />

<strong>the</strong> stores’ employees, who<br />

are both knowledgeable and<br />

S A L T L A K E C I T Y — L i v a b i l i t y i n t h e 2 1 s t C e n t u r y<br />

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