Salt Lake City: Livability in the 21st Century

After saving enough to buy some new machines, Royce
bought four new machines from a California manufacturer,
not realizing that the company had been sold and these four
machines were about the last of those available with the
current technology. As a result, Royce Industries, L.C. began
its sales business with the previous year’s model.
Money for growth was scarce, and the next few
years were extremely difficult. Not many people wanted
to do business with an unknown company. Access to cash
was difficult and Royce had to wait for customers to pay
before he could buy equipment and supplies. He ran the
business part time for two years, because he still needed
his truck driving paycheck. He refinanced his home, Julie
tended neighbor kids for money and Royce still drove
trucks at night. When he came home one day and told
Julie how much money he needed to purchase a water
tank for his trailer unit, she recommended that he sell
her car for cash to buy the tank. For the next two years
their travels—even family trips with seven children—were
made in a pickup truck. “Cash flow is still an ever-present
problem for growth,” Calvin says. “Every time Royce
Industries, L.C. grows, it’s followed by a period when cash
is a problem.”
Although many years have passed since washing that
first truck, Royce’s intense desire “to be better” has never
changed. Although he describes himself as just a simple
guy from rural Utah who worked hard and got lucky,
his employees and friends disagree. They call him one of
the most honest, hardworking people they know. His ability
to surround himself with the right people, train them
and then have the insight to direct them has led to the
company’s tremendous success. Even though Royce deflects
much of the credit to others, his leadership, innovation
and persistence have built the company to become the one
of the largest pressure washer distributors in the world.
Today, Royce Industries, L.C. is a
recognized leader in the field of
industrial cleaning equipment, car
wash equipment and railroad/railcar
services in the Intermountain area.
With 4 locations and growing, it
serves 7 states, and employs nearly
50 people with a vast and varied base
of knowledge. In addition to specializing
in cleaning equipment, consulting
and sales, Royce Industries, L.C.
offers extensive repair and maintenance programs with
comprehensive parts inventories, mobile service, warranty
services, factory-trained technicians, complete “turn-key”
installations and more, continuing its commitment to
remaining on the cutting edge of the cleaning industry.
In its journey from its humble beginnings to today’s position
of strength in the industry, one constant remains—the
commitment to providing customers with the
finest products and the highest quality service
available in the marketplace today. As “Your partner
in a cleaner environment,” Royce Industries,
L.C. is a trusted name in industrial, commercial,
manufacturing, construction, fleets, earthmoving,
mining, petroleum/refinery, military, aerospace,
aircraft, railroads, marine, automobile, food
processing, golf, and agriculture. Its car wash
experts are well versed in design, construction,
equipment, installation, and car wash supplies.
Royce Industries, L.C. meets cleaning needs
throughout the western U.S., with locations
in Salt Lake City, Utah; Denver, Colorado;
Boise, Idaho; and Las Vegas, Nevada, and service
provided to parts of California, Montana, Oregon
and Wyoming.
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Above: Royce Industries, L.C. railroad crew assembling components to build
railcar covers in Western Utah.
Below: Left to right, Chief Executive Officer R. Calvin Rasmussen and
Royce Industries, L.C. founder Royce C. Rasmussen at headquarters
in West Jordan, Utah.
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