The Gujral Committee Report - Language in India

may be left with no option but to close down. It is also worti considering whether a new distribution policy should be envisaged in respect of the newsprint manufactured in the country to give some relief to the smaller newspapers with a circulation up to section
6.115 When we began our study, we were happy that the revised import policy for newsprint had certain welcome features, particularly in respect of new dailies and 15,000.
As the imports dwindled, more restrictions had to be though of. We can only periodicals.
for better days to follow. The details of the new import policy will be found in Appendix XXIV. 6.116 To facilitate the distribution of newsprint to smaller newspapers and to Urdu hope
it is necessary that State Governments make arrangements either through Cooperative Bank of Finance Corporation to shift he bulk newsprint requirements of their area an distribute them to the newspapers in their States. This will considerably papers,
the present difficulty of those smaller newspapers who have take delivery of ease
Advertisements main port towns and then transport it themselves. from newsprint
Advertisements
Advertisements, rather than sales, constitute the main source of revenue to the newspapers. The big and medium papers receive the bulk of their advertising revenue from national and regional advertisers and only a small portion from the Central and 6.117
Governments and public sector undertaking. The reverse is the case of small newspapers and periodicals, specially in Urdu, for whom the inflow of advertisements from the private sector is small. Both the Press commission and the Enquiry Committee State
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The Gujral Committee Report
on Small Newspapers noticed that the Central and State Governments formed a very important source of advertisements of the papers in this category. If the bigger and even medium sized newspapers also tried to obtain government advertisements, it was not because of the total volume of advertisements but on account of their commercial prestige and informative content. To the small newspapers, these factors were even
on Urdu