The Gujral Committee Report - Language in India

The committee has noticed that almost entire work of this Organisation in Urdu consists of translation apart from the scrutiny of newspapers. In very few cases has the Organisation attempted to initiate publicity originally in Urdu. Effectiveness will be 130.
eroded if effort is not made to tailor publicity material produced to suit the special needs of the Urdu-speaking audience. (5.226) 131. There appears to be a lurking tendency to associate the language with Muslims seriously
as such to issue only items relating to them in the special publicity features. Even and
there is a large number of newspaper owned by non-Muslims. Some of the most widely circulated dailies and periodicals fall in this category. It is therefore, necessary to issue material of interest to other religious groups also on special occasions. As things now
today, Urdu still provides a potent forum for putting across secular and progressive ideas and it should be fully utilised for promoting these ideas. Unlike newspapers in other languages, which represent economically affluent sections, Urdu stand
are generally not in a position to commission special features, articles, etc. newspapers
written and well documented material, therefore, will be welcomed by the Urdu press. The extra expenditure incurred on recruitment of additional staff for production of original features will be more than fully justified. (5.227) Independently
The Press Information Bureau could make available to Urdu newspapers and journals translations of suitable material on foreign affairs appearing in the Indian and foreign Reviews and scripts of the informative talks broadcast from All India Radio. 132.
(5.228)
(iii) (iii) Publications Publications Division
Division
Language in India www.languageinindia.com
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books brought out in Urdu forms only a small proportion of the books published. in 1972-73, only two Urdu books were published as against a total of 52, released in all the languages. This seems to be the normal pattern of production, the only exception being 1971-72, when eleven books were brought out. We recommend that the matter be looked into. (5.229)
The Gujral Committee Report on Urdu