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Literaturverzeichnis Council Customer Relationship Management. (Zugriff: 05.08.2006, 10:00 MEZ) . MAIER, W. (2005): Steuerung von Werbemedien nach Kundenwerten. (Zugriff: 17.09.2006, 14:15 MEZ) . WUNDERMAN CONSULTING (2004): Diese Kundenwertmethoden werden in der Praxis eingesetzt. (Zugriff: 15.09.2006, 9:30 MEZ) . 74