Daten und Fakten zum TV-Werbemarkt Schweiz - Wirkstoff TV

Top 25 Werbeauftraggeber 2002
Anteile der Mediengattungen in %
Firma % Tsd. CHF TZ PZ FZ TV RA KI TX PL IT
Coop 5.5 206'047 37.9 46.8 0.1 9.4 1.0 0.1 0.0 4.7 0.0
Migros 4.9 184'867 49.1 31.7 0.1 10.2 1.3 1.0 0.0 6.6 0.0
Tamedia 1.2 43'934 77.5 17.9 1.0 0.7 2.2 0.0 0.0 0.5 0.2
Procter & Gamble 1.1 39'393 0.3 3.2 0.1 96.2 0.0 0.0 0.0 0.2 0.0
Swisscom Mobile 1.0 36'702 60.1 12.0 2.2 5.9 2.6 2.0 1.3 11.6 2.4
Nestle 0.9 32'711 4.1 25.1 0.7 52.0 1.4 3.2 0.0 13.5 0.1
TDC Switzerland 0.9 32'238 51.2 8.2 3.6 11.0 1.4 0.6 0.2 20.5 3.3
Masterfoods 0.9 32'136 1.5 16.4 0.4 66.2 1.6 0.5 0.0 12.8 0.6
Orange Comm. 0.9 32'073 66.7 3.0 1.1 15.3 3.0 3.3 0.0 7.6 0.0
Media Markt 0.9 31'817 80.5 0.6 0.0 5.5 12.7 0.0 0.0 0.7 0.0
NZZ 0.8 29'764 83.2 4.0 6.9 0.0 0.2 0.0 0.0 5.7 0.0
Manor 0.8 28'380 77.7 13.9 0.0 0.1 1.8 0.0 0.0 6.4 0.0
Blick 0.7 27'406 59.2 2.1 1.0 12.8 19.8 1.9 0.0 3.2 0.0
Frimago 0.7 27'320 96.0 0.3 0.7 0.6 0.9 0.0 0.0 1.6 0.0
Swisscom Fixnet 0.7 26'625 32.8 14.7 4.3 24.4 0.3 1.6 0.0 20.0 1.8
Denner 0.7 25'923 98.8 0.5 0.6 0.0 0.0 0.0 0.0 0.1 0.0
UBS 0.7 25'318 46.0 9.1 12.2 13.0 2.0 2.6 3.8 9.2 2.0
Bluewin 0.7 24'804 12.5 5.4 2.1 33.3 14.4 2.7 0.0 19.1 10.5
Fust 0.7 24'660 79.1 3.8 1.8 10.9 4.3 0.0 0.0 0.1 0.0
L'Oreal 0.6 24'174 0.3 23.1 0.0 70.3 0.0 2.6 0.0 3.8 0.0
Philip Morris 0.6 23'736 3.9 22.5 0.4 0.0 0.0 5.7 0.0 67.6 0.0
Die Post 0.6 23'607 39.9 14.3 7.7 13.0 0.4 0.0 0.0 20.5 4.2
Lever Fabergé 0.6 23'269 4.3 13.9 0.2 67.3 0.4 0.5 0.0 13.5 0.0
Ringier Verlag 0.6 22'084 9.3 66.8 5.5 8.1 0.4 1.1 0.0 8.8 0.0
Publicitas GD 0.6 21'755 98.4 0.5 0.9 0.0 0.3 0.0 0.0 0.0 0.0
Total Top 25 1'050'742 483'145 232'655 14'656 188'920 24'700 9'708 1'512 88'514 6'915
Anteile Top 25 nach Medien 46.0 22.1 1.4 18.0 2.4 0.9 0.1 8.4 0.7
Gesamtmarkt 100.0 3'755'900 1'569'600 695'600 214'300 639'000 140'900 36'700 18'400 425'000 16'400
Anteil Top 25 an Gesamt Medien 30.8 33.4 6.8 29.6 17.5 26.5 8.2 20.8 42.2
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