Undergraduate Bulletin - Loyola Marymount University

272 / MARKETING AND BUSINESS LAW
Marketing and
Business Law
Faculty
Co-Chairperson: Renee Florsheim
Co-Chairperson: Arthur Gross-Schaefer
Professors: Arthur Gross-Schaefer, Gary P. Sibeck,
Robert D. Winsor
Associate Professors: Renee Florsheim, Ralph L. Quiñones
Assistant Professors: Mark Bandsuch, S.J.,
Velitchka D. Kaltcheva, Mark Leach, Annie Liu,
Anthony D. Patino
Objectives
Marketing focuses on activities that facilitate exchange
between individuals and organizations. It prepares
students for careers in marketing research, sales and
sales management, marketing management, retailing, and
advertising—all of which can serve as good career paths
leading to top-level positions in general management in all
types of organizations and industries.
Business Law courses introduce students to the legal
environment of business. A focus in Business Law will
prepare students for the fundamental legal challenges
that affect all aspects of business including: Marketing,
Management, Human Resources Management, Accounting,
International Business, and Entrepreneurship and will
prepare them for careers in highly-regulated industries,
contract-based positions (e.g., insurance), or those in
which intellectual property considerations play a strong role
(e.g., entertainment).
Business Law
BLAW 205
Legal Environment of Business
3 Semester Hours
The nature, formation, and application of the law; law
and the business environment; law and society; the social
significance of law; the judicial system. This core requirement
of Business Administration majors will give students a solid
introduction to the legal aspects of a business relationship.
BLAW 301
Business Law Applications and Cases
3 Semester Hours
The course offers a detailed study of the nature of contracts
and their applications in business organizations, personal
property, real property, and commercial transactions. A
focus will be placed on interpreting the law through existing
case studies.
Prerequisite: BLAW 205.
BLAW 381
Internship
1 Semester Hour
The objective of this one-semester-hour course is to help
the student achieve a worthwhile learning experience that
is relevant to the program of study in the student’s major
or area of emphasis. The internship, conducted with an
off-campus organization, will help the student gain insights
relative to his/her strengths and weaknesses in the job
environment.
BLAW 383
Legal Foundations of Travel and Tourism
(See TOUR 383)
BLAW 404
Employment Law
3 Semester Hours
A survey course on general employment law concepts, this
study will take a management perspective in understanding
the legal interaction of the employer and the employee
in the work environment. A focus will be placed on the
evolution of employment law and current interpretations by
related employment protection agencies.
Prerequisite: BLAW 205.