Undergraduate Bulletin - Loyola Marymount University

276 / MARKETING AND BUSINESS LAW
MRKT 476
Entrepreneurial and Small Business Marketing
3 Semester Hours
Whereas traditional marketing courses often assume that
marketers are operating in a predictable environment with
generous budgets, this course examines shoestring methods
to be used under conditions of considerable uncertainty.
Prerequisite: MRKT 365.
MRKT 477
Brand Management
3 Semester Hours
The objective of this course is to learn the decision-making
processes used by product or brand managers with primary
responsibility for the market success of the company’s
products and services, including environmental scanning
and coordination of marketing activities for the firm’s
offerings.
Prerequisite: MRKT 365.
MRKT 478
Business to Business Marketing
3 Semester Hours
The purpose of this course is to introduce students to
business-to-business marketing by identifying the distinctive
characteristics of the business market, exploring the way in
which organizations make buying decisions, and isolating
the requirements for marketing strategy success. The
course also provides a vehicle for profiling leading business
marketing firms and their marketing practices.
MRKT 498
Special Studies
1-3 Semester Hours
MRKT 499
Independent Studies
1-3 Semester Hours