Undergraduate Bulletin - Loyola Marymount University

Travel and Tourism
Director
Alan K. Hogenauer
Faculty
Associate Professor: Alan K. Hogenauer
Adjunct Professor: David Marchese
Objectives
Tourism is considered to be the largest industry in the
world. It is also one of the fastest growing industries when
all of its related business are included. Employment within
this industry in the United States is estimated at over eight
million people (Bureau of Economic Analysis, 2005).
The mission of the Center for Travel and Tourism in the
College of Business Administration is to:
Prepare graduates for leadership and professional
positions in the tourism-travel industry;
Provide service to the global economy by providing
well-qualified, ethically sensitive graduates; and
Generate new knowledge in the industry through
research.
The courses are designed to build on the Business core
curriculum, with advanced courses covering specific
industry technologies, business practices, and operations.
Students will be advised to consider related courses in the
social sciences and modern languages to complement their
studies in this area. The Travel and Tourism Management
concentration comprises 9 semester hours, including one
approved internship.
TOUR 380
Introduction to Travel and Tourism
3 Semester Hours
Provides a comprehensive overview of the global travel
and tourism industry. Examines transportation (air, rail,
cruise, and road), accommodations, attractions, and
intermediaries (tour packagers, travel agencies, visitor
bureaus, government tourist offices, travel literature and
media) and their interaction. Also covers world destinations
in the context of the above.
TRAVEL AND TOURISM / 277
TOUR 381
Travel and Tourism Internship
1 Semester Hour (one internship required)
Provides a valuable learning experience relevant to the
student’s desired emphasis within the industry. Offered as
a tri-partite arrangement that involves the student, a faculty
mentor, and the course instructor, the internship provides
unique, real-world work experience and networking
opportunities.
TOUR 382
Marketing and Selling Travel and Tourism
3 Semester Hours
Provides an in-depth examination of travel and tourism
marketing from both the supplier and destination
perspectives. Case studies are extensively utilized to
discuss product development, pricing management, sales
strategies, service practices, promotion methods, and
distribution channels, both personal and electronic.
Prerequisite: MRKT 365.
TOUR 383
Legal Foundations of Travel and Tourism
3 Semester Hours
Encompasses a comprehensive review of legal and
regulatory issues in travel and tourism, including
government regulation, the deregulation trend, unilateral/
bilateral/multilateral agreements, and the legal liability of
suppliers and intermediaries.
Prerequisite: BLAW 205.
TOUR 384
Financial Management in Travel and Tourism
3 Semester Hours
Examines in detail financial planning for selected segments
of the industry. Covers both capital and operating aspects,
including pricing, yield management, bidding, rebates,
service fees, commissions, public and private capital
programs, and short- and long-term investment strategies.
Prerequisite: FNCE 325.
TOUR 481
Strategic Management Seminar in Travel and Tourism
2 Semester Hours
This course requires the development of a comprehensive
travel and tourism marketing or business plan on a topic of
the student’s choice, subject to instructor approval.