Undergraduate Bulletin - Loyola Marymount University

274 / MARKETING AND BUSINESS LAW
Marketing
MRKT 365
Principles of Marketing
3 Semester Hours
This course will introduce the role of marketing management
in a market economy as well as in the modern organization.
Students will be exposed to consumer-oriented managerial
decisions regarding product planning, pricing structures,
distribution channels, and promotional methods for a variety
of products and services and in a range of organizational
settings.
Prerequisite: ECON 100, 105, or 110.
MRKT 381
Internship
1 Semester Hour
The objective of this one-semester-hour course is to help
the student achieve a worthwhile employment experience
as part of an overall program of study in Marketing. The
internship, conducted with an off-campus organization and
coordinated by a department faculty member, will develop
marketing skills, assist the student in tying coursework to
the workplace experience, and allow the student to realize
and understand better what it is that (s)he is looking for in
a career.
MRKT 382
Marketing and Selling Travel and Tourism
3 Semester Hours
Provides an in-depth examination of travel and tourism
marketing from both the supplier and destination
perspectives. Case studies are extensively utilized to
discuss product development, pricing management, sales
strategies, service practices, promotion methods, and
distribution channels, both personal and electronic.
Prerequisite: MRKT 365.
MRKT 445
International Marketing
3 Semester Hours
This course will examine marketing principles and planning
factors and techniques applied in a global environment.
Students will develop an appreciation for the external forces
which shape the international marketer’s decisions and will
learn about strategies used by international firms as they
successfully enter and adapt to new cultures and nations.
Prerequisite: MRKT 365.
MRKT 461
E-Commerce Marketing
3 Semester Hours
This course introduces the student to e-Marketing, which
refers to the use of the Internet and related technologies to
adapt traditional marketing activities to suit the creation,
offer, and exchange of products and services online. The
focus will be on the use of emerging technologies and
related ideas to enhance marketing outcomes.
Prerequisite: MRKT 365.
MRKT 462
Perspectives on Consumption
3 Semester Hours
This course examines the roles individuals play in society
and the economy through the acts of shopping, consuming,
discussing, displaying, and disposing of goods and
services. In addition, the processes by which organizations
conceptualize, reinforce, and exploit these roles in the
marketing of goods and services will be examined.
Prerequisite: MRKT 365.
MRKT 463
Entertainment Marketing
3 Semester Hours
Marketing is an essential element in the commercial
success of entertainment products in the world today. Los
Angeles is the center of the world’s entertainment industry.
This course looks at product development, market research,
distribution, and promotional methods used in the marketing
of films, music, television, and new media products.
Prerequisite: MRKT 365.
MRKT 464
International Supply Chain Management
3 Semester Hours
A look at the front-end functions of marketing planning,
logistical planning, business relationships, networking, and
the marketing benefits of business collaboration inherent
in the dynamic channels of distribution used in a global
business environment. Note that this is the same course
previously named “International Logistics.”
Prerequisite: MRKT 365.