Program Description - Pellissippi State Community College

C u s t o m e r Service Repre s e n t a t i v e . Handles customer questions and orders and
solves customer problems.
Director of Marketing. Plans and implements the design, promotion, pricing,
and distribution of a company’s products and services.
E-Commerce Coordinator. Assists managers in adding Web marketing to
their firm’s distribution strategy. Determines what marketing processes can
be digitized and how to implement e-commerce strategies.
Industrial Sales Repre s e n t a t i v e .Calls on businesses such as retailers, wholesalers,
and government agencies that are qualified prospects for manufactured goods.
Marketing Coordinator. Assists marketing department with the planning and
implementation of marketing strategies.
Small Business Owner/Manager. Manages all phases of the operation including
buying, inventory management, merchandising, personnel and security.
After successfully completing the E-Commerce/Marketing program, the graduate
will:
I . Understand the basic principles of e-commerce/marketing and apply them
I I . Integrate E-commerce/marketing with other disciplines in business
I I I . Identify problems and use appropriate techniques to find solutions
I V. Work independently and function on a team
V. Demonstrate basic math, verbal and written communications and computer
s k i l l s
V I . Qualify for entry-level positions in the e-commerce/marketing field
Contact(s): Anne Swartzlander, aswartzlander@pstcc.edu; Lisa Bogaty,
lbogaty@pstcc.edu; Business and Computer Te c h n o l o g y, (865) 694-6656
E-Commerce/Marketing—Courses and Course Sequence
Special Note: All Business and Computer Technology students who do not type 28
words per minute with five or fewer errors must enroll in OST11 0 0 .
This sequence can be followed by students who begin college-level work in the fall
s e m e s t e r. Prerequisites may apply to specific courses; it is the student’s responsibility
to determine if prerequisites have been met. An academic advisor is provided for each
student. Prior to registering each semester, the student is expected to consult with
his/her assigned advisor.
Semester I (Fall) ENGL 1010 English Composition I ......................................3
MGT 2000 Principles of Management ................................3
MKT 2200 Principles of Marketing ....................................3
MKT 2420 Customer Service ..............................................3
OST 1211 Word/Excel/PowerPoint ..................................3
Semester II (Spring)) A C C 2 11 0 Principles of Accounting I . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.
. .
M K T 2 3 5 0 Customer Behavior. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.
. . . .
O S T 1 0 0 7 Access I CBT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.
. . . .
O S T 2 8 0 1 Web Page Design I—HTML C o d i n g . . . . . . . . . . . . . .1
O S T 2 8 0 2 Web Page Design II—Graphics. . . . . . . . . . . . . . . . . . . . . . 1.
.
O S T 2 8 0 3 Web Page Design III—Site Building . . . .. . . . . . . . . . 1
S P H 2 1 0 0 Public Speaking . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.
. . . .
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