Program Description - Pellissippi State Community College

204
MKT 2260 Marketing Information 3 Credits
This course focuses on the collection, evaluation, and analysis of data and information about
the external environment, products and industries, and consumer/buyer behavior. It is an
analysis of how buying behavior and decision-making affect the development, pricing, distribution
and promotion of products. The course explores the entire range of product types:
goods, services, ideas and people. Fall P re re q u i s i t e ( s ) : M K T 2200 and OST 1 2 11
MKT 2350 Customer Behavior 3 Credits
This course addresses the factors that influence the behavior of consumers and business customers.
One section focuses on cultural, social, family, and individual influence, such as personal
motives, perception, and attitudes on consumer buying decisions for goods and services.
Another section addresses business-to-business buying behavior. Spring P re re q u i s i t e ( s ) :
M K T 2 2 0 0
MKT 2420 Customer Service 3 Credits
A practical course designed to prepare students to meet and exceed customers’expectations.
The course focuses on communication, including listening, electronic, verbal, nonverbal, and
telephone communication skills and communicating in difficult and diverse customer situations.
Techniques for learning involve simulations, observation research and an individual
skill-building project. Spring and Fall
MKT 2450 E-Commerce 3 Credits
A study of e-commerce and its impact on business. The course provides a framework for
understanding e-commerce, including possible marketing opportunities, as well as implementation
and organization issues involved in capitalizing on e-commerce. On Demand
MKT 2471 E-Commerce/Marketing Internship 3 Credits
This course is a supervised work experience requiring a minimum of 135 hours in an
e-commerce/marketing training capacity. Individual conferences are arranged instead of
class attendance. On Demand P re re q u i s i t e ( s ) : Completion of 15 hours of MKTcourses with
minimum 2.5 GPA in MKT courses; seeking an A.A.S. degree as an E-Commerce/Marketing
major; and a completed internship application submitted to the Coordinator of BCTInternships
prior to enrollment in the course and the beginning of the term. Application is available on the
Web: www.pstcc.edu/departments/bctpi.
MKT 2570 Sales/Event Marketing 4 Credits
A study of the principles and techniques of effective promotion. Course is designed to provide
foundational skills in sales and sales management, public relations and event marketing.
Spring P re re q u i s i t e ( s ) : A D V 2500 and MKT 2 2 0 0
EARLY CHILDHOOD EDUCATION
ECEd 1010 Orientation to Early Childhood Education 2 Credits
Introduces the student to the early childhood education profession and the basic skills
needed for a successful academic career. Topics include professionalism, family relationships,
individual and cultural diversity, child development, developmentally appropriate practice,
observation and assessment, learning environment, health and safety, and guidance.
Students study the different types of early childhood programs, community resources and
professional organizations. On Demand
ECEd 2010 Safe, Healthy Learning Environments 3 Credits
A study of the basic principles of good health as they relate to the child in the family, child
care center, or family child-care home, and the community. Includes child nutrition, growth,
disease and accident prevention, and safety. Also included is a study of principles of creating
appropriate learning environments for young children. Laboratory observation and interaction.
On Demand
ECEd 2015 Early Childhood Curriculum 3 Credits
A study of developmentally appropriate practices and the teacher’s role in supporting the
development of children age birth to 9. Emphasis is on curriculum planning, including goals,
environment, roles of teachers and parents, materials, and settings. Field experience
required. On Demand
◆ Meets Pellissippi State and Tennessse Board of Regents minimum degree requirements. ★Transfers as equivalent course to the University of Tennessee, Knoxville.