“Quicklook” Assessment of Greater Adelaide's Assets & Challenges ...

• Eliminate customer confusion on public transportation and create payment
uniformity
Conclusion
• Not business case to move forward at this time
Issues
• False Start - Tellstra pulled plug on Women and Childrens’ Hospital and Adelaide
University
• Less Government Interactions - ACT is small state with population of 350k. They
are close to creating Smart Card. The city is Broadband enabled. One reason for
success is only one level of government. Local and State are combined. State
has toll road where smart card would be helpful.
• Cost of the reader is a “stumbling block” particularly if there is not prior and/or
other need for the card reader.
• There is a perception that the market is not mature and evolution is still
significant.
• There must be a government lead such as transport for the system to become
accepted by the populus.
• There must be a uniform link at the national level such as Microsoft.
• All electronic devices should be smart card enabled.
• Smart Card readers must accommodate multiple platforms.
• There is no private user big enough to develop the market.
• Probably will have to develop two levels of smart cards at the governmental
levels. The higher level will contain personal and possibly health information.
The low-end level will be used for transportation purposes.
• Don’t implement anything new until a national standard is identified and
implemented.
How are Other States Handling Smart Card Issues
• Queensland
o 16 different operators of public transportation
o Customers want uniformity in transportation. Ex. Children get free
passes in some areas and not in others.
• New South Wales
o Problem because of historical mistrust with suppliers.
• Victoria
o They like the system potential because of currency theft from existing
systems.
o Want to eliminate dealing with multiple operators.
o Only state to discuss use of Cards with driver’s licensing
• Tasmania
o Ticketing system is worn out.
o They are in the same boat as South Australia.
• South Australia
o Public tranportation is adequately functioning.
o Library system does not see need
o Initial costs
o Not profit producing.
• Concensus
o States to continue meeting with each other
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