“Quicklook” Assessment of Greater Adelaide's Assets & Challenges ...

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Example: The Smart Business Development Strategy leads off with “The City of Adelaide consists of the square mile of the city, North Adelaide, and the Parklands…the goal is to increase employment in the city by 25% by 2010.” What is the Greater Adelaide Region? Include and feature your assets that are near at hand and more distant (e.g., Kangaroo Island, Sydney, Alice Springs). When visitors come to Austin (e.g., start-up firms, relocations, technologists, students, smart infrastructure talent) marketing and recruitment is based on regional assets that feature the city’s hike and bike trail and live music scene and extend to Lake Travis, and to the Alamo and River Walk in San Antonio (70 miles south). Example: When marketing the city’s businesses, training, and education facilities market the region as part of the package – especially if customers are potentially coming from a distance - potential U.S. customers selecting to visit Adelaide for a specialized or even standard training course are much more likely to take the time and expense to select Adelaide if there are add on benefits to the visit. Adelaide the Festival City – how to BETTER leverage the numerous festivals Near term Adelaide Conferences include the following: Peter Sellars Conference and World Congress on IT 2002 Annual conferences and festivals include: Jazz and Wine By the Beach Get The Media On Board: Adelaide’s newspaper needs to “see the light” : Use as models Austin American Statesman Tech Monday or the San Jose technology sections/stories – we are not talking PR here but good analyses of regional technology assets such as Thebarton Commerce and Research Precinct and emerging companies (e.g., bio tech) and local heros (e.g., Vilis Pies)/ Find and work with a TV and Radio that will see that it is to their benefit (e.g., larger audience) to feature Adelaide’s emerging entrepreneurial culture and technology-based businesses. News needs to be objective to clarify challenges and celebrate successes. Adelaide is a nice city but there are many nice cities in Australia to attract national entrepreneurial talent and many nice cities in the world to attract global talent. But it is the opinion of the authors of this report, that the Greater Adelaide Region is globally competitive in terms of the availability and accessibility of quality of life assets. Entrepreneurial assets and resources while considerable are poorly leveraged and marketed. The dominant theme seems to be “patch protection” COMMERCIAL IN CONFIDENCE 42
Tall Poppy Syndrome Ways in which the Tall Poppy Syndrome inhibits entrepreneurship: • Not expressing/advertising how good others are – not celebrating others successes • in which the Tall Poppy syndrome inhibits Adelaide’s entrepreneurs • Not expressing/advertising how good you are Fostering a culture of blame • No one is allowed to win “Oh yeah, but you know that’s part of the game. Call it what you like but once you get up on top people will knock you off – but at long as you get up and start climbing again they will get behind you.” Paul Hogan, Who Weekly, April 9, 2001 Adjectives used by folks from Adelaide to describe the Austin visitors: and Austin’s entrepreneurial environment • Optimistic • Positive • High Energy • A Can-Do Attitude What are the international perceptions of Adelaide? South Australia is seen as a geographic location, not a State. Adelaide Negatives/challenges: Only cities on world’s radar are Sydney and Melborne 1993? State Bank Collapsed – disaster for business and psyche, govt. shed staff Adelaide the place to retire. Negative perceptions (within Australia) as a place of business and investment opportunities – the “last place” to invest in business opportunities or start a business – hard to achieve sales, low margins, hard to recruit and retain talent/staff, low business confidence in Adelaide, high transportation costs, Focus group held by city the conclusion was that “there are NO positives related to business” Perceptions by public and private professionals who live and work in Adelaide include the region being a place that is difficult to recruit and retain technology firms and talent, entrepreneurs and mid-career professionals, and to grow globally competitive firms. Adelaide “slowly” coming back, still cautious, still losing its youthful population, still no belief of the future of Adelaide, culture of modesty and lack of promotion, very skeptical of hype - Adelaide assets: 30 Years of Festival of the Arts City of churches – with the right spin a city of tolerance and diversity City of parks Beautiful coastline Barossa Valley – vineyards – won national wine center Heritage and architecture Natural beauty, hills COMMERCIAL IN CONFIDENCE 43
Page 1 and 2: “Quicklook” Assessment of Great
Page 3 and 4: Table of Contents Adelaide Knowledg
Page 5 and 6: Interview Notes:...................
Page 7 and 8: Introduction and Overview Adelaide
Page 9 and 10: US Participants David V. Gibson, Ph
Page 11 and 12: and top-tier support for 500+ offic
Page 13 and 14: Eric Sloan Electrical Engineer, Mob
Page 15 and 16: Investor Communications Web Team Su
Page 17 and 18: B. Acc MICHAEL BRIDGE Proprietor, M
Page 19 and 20: SECTOR COORDINATING CONTACT EMAIL A
Page 21 and 22: Entrepreneurial Infrastructure - Sm
Page 23 and 24: The Interviews SARDI - SA RESEARCH
Page 25 and 26: • An international reputation for
Page 27 and 28: opportunities. South Australian res
Page 29 and 30: • Aquaculture is the fastest grow
Page 31 and 32: The discussion issues were intense
Page 33 and 34: SARDI Aquaculture Program Leader So
Page 35 and 36: AUSTRALIAN SUBMARINE CORPORATION (A
Page 37 and 38: MANUFACTURING Manufacturing Intervi
Page 39 and 40: • Getting small and medium size b
Page 41: BRANDING ADELAIDE July 12 , 2001 Da
Page 45 and 46: CIVIC LUNCHEON By Barbara Fossum, D
Page 47 and 48: NOTES FROM MEETING Margaret Caust,
Page 49 and 50: Roseanne - Still need disciplines t
Page 51 and 52: where appropriate and suggestions f
Page 53 and 54: • World IT Congress (in Feb. 2002
Page 55 and 56: 9. Because people are moving back i
Page 57 and 58: DSTO SWOT Strengths o Many availabl
Page 59 and 60: DEFENSE TEAMING CENTER Interview Te
Page 61 and 62: • They are working with the local
Page 63 and 64: • Big negative: people move to Ad
Page 65 and 66: way to give the government more dim
Page 67 and 68: “Enterprise Education is directed
Page 69 and 70: edge professional development known
Page 71 and 72: Interview Team -Pete Polonsky -Dave
Page 73 and 74: THE SOUTH AUSTRALIAN FOOD INDUSTRY
Page 75 and 76: Interview Team • Eddie Trevino, T
Page 77 and 78: • Infogram is a games publisher f
Page 79 and 80: HEALTH TEAMING Interview Team • C
Page 81 and 82: • Found that there is an (embryon
Page 83 and 84: • Jurgen is putting a working gro
Page 85 and 86: chamber of commerce set up BV2010.
Page 87 and 88: • Collaboration: 6 CRCs: viticult
Page 89 and 90: Interview Team Kevin Hudson Adrienn
Page 91 and 92: John Chapman did the presentation.
Page 93 and 94:
“Because we are good we can be in
Page 95 and 96:
Issues Opportunities that is done o
Page 97 and 98:
INNOVATION, SCIENCE, AND TECHNOLOGY
Page 99 and 100:
Stage 2- External to rest of Austra
Page 101 and 102:
clusters in the Adelaide area shoul
Page 103 and 104:
MINERALS INDUSTRY, INCLUDING OIL AN
Page 105 and 106:
often than not, from international
Page 107 and 108:
Entrepreneurial Infrastructure •
Page 109 and 110:
o “There is some hope but don’t
Page 111 and 112:
Prescott’s Automotive Services Pt
Page 113 and 114:
THEBARTON PRECINCT & CHARLES STURT
Page 115 and 116:
Stephen Watt is an “innovation an
Page 117 and 118:
TRANSPORTATION STUDY PORTS CORP AND
Page 119 and 120:
Proposals to develop national wareh
Page 121 and 122:
UK when compared to Asia. Additiona
Page 123 and 124:
VENTURE CAPITAL, ANGELS AND OTHER E
Page 125 and 126:
Vic. 204 31.3 598 24.1 Qld. 43 6.6
Page 127 and 128:
• Transfer the cooperative model
Page 129:
iv http://www.portscorp.com.au/ v h
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“Quicklook” Assessment of Greater Adelaide's Assets & Challenges ...

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