“Quicklook” Assessment of Greater Adelaide's Assets & Challenges ...

Adelaide, so the costs of participation are relatively small, but the loss of return could be
great without a participative presence. It is difficult for some of the local companies to
have a presence because US dollars (high cost) - so should be looking for alternative
methods to get optimal participation from businesses in the Greater Adelaide Area such
as trading services for presentation spots or sharing costs with other ventures.
It can be seen by the IC2 team that Paul and his group are sensitive to listening to the
people (business partners and citizens of the Greater Adelaide Area). They are very
aggressive and intelligent in working to get IT and well as tap into local talent. The
documentation and marketing of the area is outstanding. Expectations of the IC2 team
are that the observations and recommendations made in this study can help to enhance
the IT future of the Greater Adelaide area when supported by such a group as Invest SA.
Issues Opportunities
• How to attract
companies with IP to
SA when there is the
Sydney and
Melbourne are better
places mentality
being propagated in
Australia
• Perception of SA
• Have to work harder
to sell
• Establish Critical
Mass for Industry
clusters
• Attracting capital
o Not easy to
value the work
• Need to work on branding Australia to the international
community
o Opportunity brand South Australia as the location
for a test market for R&D since the population is
small like it has been done in Austin Texas
o Can also promote SA as a stress free test
environment
• SA also offers the opportunity to build and expand unlike
Sydney or Melbourne that would have problems with
expansion.
• Branding SA as the learning center vs. the market
atmosphere that is prevalent in Sydney and Melbourne
• Branding SA as a test market
• World congress on IT in Adelaide to brand SA as IT
place
o Help establish SA as the region to come and meet
people and grow
• Get the big multinationals to help in branding the South
Australia as a good place to do R&D
• Governmental encouragement of precincts and enclaves
for industry clusters
• Collaboration between small ICT companies is
happening not only in SA but also Nationally
• Biotechnology precinct
• Therberton District – clustering for the emerging
companies.
• Capitalizing on the complementary connections that are
available with UK, US, and Europe
• Strong wireless RF competency that can be advertised
o Manufacturing with IP competencies
o Some communicated and some not.
• World Congress in IT to help bring clusters and change
image to retain graduates.
• Get supporters and those knowledgeable about
Adelaide and SA to support.
• No language barriers helps with control and working
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