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“Quicklook” Assessment of Greater Adelaide's Assets & Challenges ...

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Stephen Watt is an “innovation and commercialization manager” currently in residence<br />

at the Thebarton Precinct. Additionally, Steve has established his own company, Golden<br />

Haired Boy Multimedia, under the slogan “New Media Solutions for eBusiness”. Steve’s<br />

company is developing its first new media product, “DataShark” for commercial release<br />

in 2001.<br />

Chalisa Morrison was awarded the Premier’s Enterprise Scholarship for 2001. She is an<br />

Adelaide fashion designer who had the award winning 'innovative idea' to develop a<br />

specialized CAD s<strong>of</strong>tware system for the fashion design industry. Chalisa spent six<br />

months in Austin, Texas during 2001, as part <strong>of</strong> the PES program, researching and<br />

developing her ideas. As a result <strong>of</strong> her Austin experience, her once small idea has<br />

blossomed into a technology commercialization venture with much greater potential.<br />

In addition to BIG and the Premier's Enterprise Scholarship, the University also assists<br />

PhD candidates approaching the end <strong>of</strong> their candidacy with similar support to that<br />

outlined above.<br />

To date, across all three programs (including this years participants) the University will<br />

have assisted approximately 50 people commence almost 40 businesses. (Some <strong>of</strong> the<br />

applicants have formed teams).<br />

Facilitators<br />

University and City Policy<br />

• Criteria for occupancy at Thebarton Precinct are based upon a tenant’s ability to<br />

enter into a collaborative relationship with the University. This includes: cooperative<br />

education programs, joint research activities, and opportunities for student work<br />

experience.<br />

• The City <strong>of</strong> Charles Sturt has developed a Digital Precinct strategy entitled<br />

‘Switched On Hindmarsh’. This strategy includes: establishment <strong>of</strong> an integrated IT<br />

platform, providing high quality urban design and public infrastructure to upgrade the<br />

amenities <strong>of</strong> the District, and development <strong>of</strong> a marketing plan that provides a strong<br />

identity for the promotion <strong>of</strong> the area.<br />

Business Oriented Processes and Entrepreneurial Approaches<br />

• Thebarton programs have supported the establishment <strong>of</strong> over 40 new graduate<br />

businesses during the 1993-2001 period.<br />

• Thebarton has over 70 tenant groups comprising commercial enterprises, start-up<br />

companies, university research, and service groups.<br />

• Thebarton’s Graduate Entrepreneurial Program provides a physical and program<br />

base for developing student projects into new business enterprises.<br />

• Thebarton University hosts applied research activities including areas <strong>of</strong><br />

Mechanical Engineering, Chemical Engineering, Occupational Heath, Electronics,<br />

and Laser Optics.<br />

• Commercial enterprises at the Thebarton Precinct include businesses involved in:<br />

materials engineering, biotechnology, laser optics technology, medical products,<br />

information technology, environmental sciences, and telecommunications among<br />

others.<br />

• The Exporters’ Club is located within the Digital Precinct. It is a Charles Sturt<br />

Council initiative with Port Adelaide/Enfield to assist small and medium size<br />

businesses to export.<br />

COMMERCIAL IN CONFIDENCE<br />

115

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