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“Quicklook” Assessment of Greater Adelaide's Assets & Challenges ...

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MANUFACTURING<br />

Manufacturing Interview<br />

These notes are based on interviews with people knowledgeable <strong>of</strong> a variety <strong>of</strong><br />

manufacturing industry information. The date <strong>of</strong> the interview was Monday, 9 th <strong>of</strong> July,<br />

2001. This is a compilation <strong>of</strong> notes from Nick Daley, Anna Hardesty, Simi Shonowo<br />

and Barbara Fossum.<br />

Quotes<br />

“Industry Development needs to be considered so important that it is taken <strong>of</strong>f the<br />

political agenda”<br />

Background <strong>of</strong> South Australian Centre For Manufacturing (SACFM)<br />

• SACFM charter is to help technology companies accomplish outcomes better.<br />

• SACFM is leaving areas <strong>of</strong> money making and going more into a consulting role<br />

to raise money for the portion <strong>of</strong> expenses not covered by the government<br />

funding.<br />

• SACFM narrowed the base in mid 1990’s to focus on Automotive, Engineering,<br />

Water development, Foundry and Tooling.<br />

• They turn away lifestyle businesses that are not manufacturing related.<br />

• Based on policy direction, SACFM’s current priorities are the – Food, Electronics,<br />

and Water industries; alternate list: Auto, Metals, IT, and Biotechnology.<br />

What SACFM does<br />

• Roles – support manufacturing after Holden’s headquarters moved.<br />

• Help skilled shops grow to become small businesses.<br />

• International bench marking for small companies in Australia.<br />

• Expose small companies to the latest technologies to help them stay competitive<br />

– when the technology diffuses and becomes commonplace SACFM leaves the<br />

market.<br />

• Facilitate small companies working together.<br />

• Try to help bring together and manage the assets <strong>of</strong> manufacturing industry<br />

better.<br />

• Promote the Manufacturing industry and change the image by utilizing:<br />

‘Manufacturer <strong>of</strong> the Year’ award, manufacturing learning centers, and ‘Make it in<br />

Manufacturing’ campaign.<br />

Case studies ideas<br />

• Introduction <strong>of</strong> Rapid prototyping<br />

• General Motors Holden Engine Manufacturing plant – lost opportunity<br />

• Creating ATS for tooling companies to work together to win contracts as a group<br />

Issues<br />

• Industry should collaborate to create a national industrial policy, including industry<br />

mix.<br />

• Need to change the image <strong>of</strong> manufacturing in South Australia because it<br />

employs about 16% <strong>of</strong> South Australia.<br />

• No longer have many apprenticeships. Should there be a return <strong>of</strong><br />

apprenticeships for the education in manufacturing?<br />

• Setting Industrial policy direction is not as collaborative a process as it could be,<br />

between government and business groups.<br />

• Need people with depth and breadth <strong>of</strong> information in technology industry (need<br />

to think in terms <strong>of</strong> the supply chain and long term instead <strong>of</strong> focus on the one<br />

trick that will make the company rich).<br />

• Need to attract adequate management skill for the Manufacturing Industry to SA.<br />

COMMERCIAL IN CONFIDENCE<br />

37

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