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“Quicklook” Assessment of Greater Adelaide's Assets & Challenges ...

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Interview Team<br />

Kevin Hudson<br />

Adrienne Hughto<br />

Bill Minter<br />

Simi Shonowo<br />

ICT FOCUS GROUP STUDY<br />

Adrienne Hughto, Bill Minter, and Simi Shonowo<br />

INTRODUCTION<br />

Paul Wiszniak, Senior Investment Manager, Information Industries <strong>of</strong> Invest South<br />

Australia hosted the session. He gave the current status <strong>of</strong> Invest SA, and also brought<br />

in local companies for case study analysis. There were common themes among the<br />

companies that are explored in this paper and used for analysis as a microenvironment<br />

for for increasing the rate <strong>of</strong> technological advancement within the <strong>Greater</strong> Adelaide<br />

Area .<br />

Background:<br />

• A lot <strong>of</strong> the start up companies are spinning out from DSTO (Defense Science<br />

and Technology Organization). Note: See Article in packet about DSTO.<br />

• Department for Industry and Trade identifies and weans opportunities for<br />

investment in Adelaide<br />

o 4 promotion features<br />

o 4 divisions<br />

• State has limited resources so they cannot focus resources on things that are<br />

already working<br />

• There is a primary focus on the growth sector<br />

• The state <strong>of</strong> South Australia tries to give companies non-financial incentives to<br />

locate in South Australia<br />

• There has been a primary focus on making attractive incentives to companies<br />

based on the strengths <strong>of</strong> the state<br />

• Ranking on the issues that are considered in locating a company:<br />

o Stability<br />

o Costs<br />

o People<br />

o Low Turn Over<br />

o Location<br />

o At #7 is the place to live consideration<br />

• Goals for the ICT Industry in SA<br />

o Trying to attract companies with IP that are interested in developing it<br />

o Sectors <strong>of</strong> IT focused on Wireless – Satellite, S<strong>of</strong>tware support<br />

Advantages <strong>of</strong> doing business in South Australia<br />

• Highly Skilled workforce<br />

• Highly educated workforce – 80% tertiary education in SA versus 40% Australia<br />

wide<br />

• Highly wired with 30%/year fall in broadband access prices.<br />

• Micros<strong>of</strong>t runs network <strong>of</strong> Australia out <strong>of</strong> Adelaide<br />

• Good company after care<br />

• Low Staff turnover rate, attractive for specialized jobs<br />

COMMERCIAL IN CONFIDENCE<br />

89<br />

Comment: Defense Science and<br />

Technology Organization

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