“Quicklook” Assessment of Greater Adelaide's Assets & Challenges ...

For instance, as indicated that New Zealand views the east coast of Australia as the only
place to do business. Penetration of this barrier is an indicator of other markets where
South Australia is viewed as more remote than other airports in Australia for business
and with less market potential. Creative measures employed in the capture of this
market should be used for other areas as well. By turning the focus on one specific area
close to home as a benchmark study, can be touted as a good success story for future
market attraction.
Small domestic airlines and even outside International carriers are at a very real
disadvantage in the Adelaide area. The issue of getting Quantas into the new main
terminal is the stuff local legends are made of. These areas should be addressed as
soon as possible, so Adelaide is not viewed on a national scale as unable to cope with
these disputes. Building incentives should be put in place to make it hard for Quantas
to resist moving. For example, smart wiring in the main terminal should be put in place.
High priority measures for new implementations in the new building, where the older
buildings might be placed on a six-month wait out period or not receive new upgrades at
all. If they view Virgin Blue as having things they do not, they may not want to stay
where they are.
Exploring and working new markets with differentiation as a factor would promote
growth. The warehouse issues discussed in the Port section could be of benefit here
within attracting and increasing freight. Promotion of the fact that more service is
provided European and UK than Asian can be a differentiator. Since prominence of
location gives other ports a distinct advantage to the Asian markets, the longer distance
International markets might be capitalized on. Ties to other countries like USA and
Mexico for freight with increases as Adelaide technology sector grows can be utilized as
well.
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