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“Quicklook” Assessment of Greater Adelaide's Assets & Challenges ...

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• World IT Congress (in Feb. 2002) is seen as a boon to project Adelaide<br />

area as a forerunner.<br />

• All state schools are connected.<br />

WEAKNESS<br />

1. State and Federal government oversee the highways. Traffic volumes are<br />

reasonable, but does get a bit congested. It was mentioned that work could be<br />

done to have clever road management systems to relieve peak period<br />

congestion without building additional road capacity.<br />

2. Public transport has been privatized with promises <strong>of</strong> improved efficiency etc.<br />

But, now the bus does not seem to ever run on time. In the past, the majority <strong>of</strong><br />

passengers were pr<strong>of</strong>essional people, now there are mostly kids riding. It was<br />

clean, efficient, and ran on time. Now it takes thirty minutes between schedules<br />

even though eighteen minutes are scheduled. The advertising is not matching<br />

up to reality and people are voting with their cars. As a result, new initiatives to<br />

improve service levels have been introduced; e.g., the ’15 minute Go zones’<br />

whereby you can be sure <strong>of</strong> a bus within 15 minutes. In addition, specialized bus<br />

services for events such as the Royal Show and Football Park football have been<br />

introduced.<br />

3. In certain areas there is only a limited amount <strong>of</strong> road space due to heritage<br />

regulations that constrain road space.<br />

4. Peak hour parking regulations are noted as causing a problem. They stop at<br />

6pm, so zones allow people to park on street on main roads, which can cause<br />

congestion.<br />

5. Most industrial land is up North <strong>of</strong> the city; there is also significant population in<br />

the South so everything gets ’funneled’. Planning should address this issue.<br />

6. Financially restrained – many big ideas but not able to deliver. Budgeting and<br />

planning should include consolidation, prioritization, and bootstrap techniques.<br />

7. Australia rates poorly on broadband access. Telstra is reluctant to roll out ADSL,<br />

because it is expensive to the home user ($90.00 AUD a month). In CBD<br />

(central business district) the fiber network etc. is good. Because <strong>of</strong> a prevailing<br />

conservative attitude, cable rollout stopped, so only forty percent <strong>of</strong> Adelaide is<br />

cabled. Therefore, Cable TV never took <strong>of</strong>f here. Online shopping on TV or PC<br />

never took <strong>of</strong>f like in the USA. It is thought that maybe this is culturally ingrained.<br />

When cable TV came out, at a cost <strong>of</strong> about $50 AUD, many people cancelled.<br />

Laws prevent major sporting events from being shown exclusively on cable. As a<br />

result some events have to be shown on free to air due to this culture, but you<br />

must pay to get any film. The analogy in America would be that the National<br />

Hockey League is pay, but local games are free. Other areas for high speed<br />

access should be explored, particularly in the wireless arena. Costs <strong>of</strong> wireless<br />

are rapidly coming down, it does not require legacy copper infrastructure, mobility<br />

is increased, and existing building structures are not impacted.<br />

8. Some concerns in telecommunications are about a community that is getting<br />

older.<br />

9. For telecommunications - being middle <strong>of</strong> the country is a disadvantage because<br />

you are dependent on exit points for submarine cables – Perth and Sydney. This<br />

needs more in depth assessment.<br />

COMMERCIAL IN CONFIDENCE<br />

53

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