“Quicklook” Assessment of Greater Adelaide's Assets & Challenges ...
“Quicklook” Assessment of Greater Adelaide's Assets & Challenges ...
“Quicklook” Assessment of Greater Adelaide's Assets & Challenges ...
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• World IT Congress (in Feb. 2002) is seen as a boon to project Adelaide<br />
area as a forerunner.<br />
• All state schools are connected.<br />
WEAKNESS<br />
1. State and Federal government oversee the highways. Traffic volumes are<br />
reasonable, but does get a bit congested. It was mentioned that work could be<br />
done to have clever road management systems to relieve peak period<br />
congestion without building additional road capacity.<br />
2. Public transport has been privatized with promises <strong>of</strong> improved efficiency etc.<br />
But, now the bus does not seem to ever run on time. In the past, the majority <strong>of</strong><br />
passengers were pr<strong>of</strong>essional people, now there are mostly kids riding. It was<br />
clean, efficient, and ran on time. Now it takes thirty minutes between schedules<br />
even though eighteen minutes are scheduled. The advertising is not matching<br />
up to reality and people are voting with their cars. As a result, new initiatives to<br />
improve service levels have been introduced; e.g., the ’15 minute Go zones’<br />
whereby you can be sure <strong>of</strong> a bus within 15 minutes. In addition, specialized bus<br />
services for events such as the Royal Show and Football Park football have been<br />
introduced.<br />
3. In certain areas there is only a limited amount <strong>of</strong> road space due to heritage<br />
regulations that constrain road space.<br />
4. Peak hour parking regulations are noted as causing a problem. They stop at<br />
6pm, so zones allow people to park on street on main roads, which can cause<br />
congestion.<br />
5. Most industrial land is up North <strong>of</strong> the city; there is also significant population in<br />
the South so everything gets ’funneled’. Planning should address this issue.<br />
6. Financially restrained – many big ideas but not able to deliver. Budgeting and<br />
planning should include consolidation, prioritization, and bootstrap techniques.<br />
7. Australia rates poorly on broadband access. Telstra is reluctant to roll out ADSL,<br />
because it is expensive to the home user ($90.00 AUD a month). In CBD<br />
(central business district) the fiber network etc. is good. Because <strong>of</strong> a prevailing<br />
conservative attitude, cable rollout stopped, so only forty percent <strong>of</strong> Adelaide is<br />
cabled. Therefore, Cable TV never took <strong>of</strong>f here. Online shopping on TV or PC<br />
never took <strong>of</strong>f like in the USA. It is thought that maybe this is culturally ingrained.<br />
When cable TV came out, at a cost <strong>of</strong> about $50 AUD, many people cancelled.<br />
Laws prevent major sporting events from being shown exclusively on cable. As a<br />
result some events have to be shown on free to air due to this culture, but you<br />
must pay to get any film. The analogy in America would be that the National<br />
Hockey League is pay, but local games are free. Other areas for high speed<br />
access should be explored, particularly in the wireless arena. Costs <strong>of</strong> wireless<br />
are rapidly coming down, it does not require legacy copper infrastructure, mobility<br />
is increased, and existing building structures are not impacted.<br />
8. Some concerns in telecommunications are about a community that is getting<br />
older.<br />
9. For telecommunications - being middle <strong>of</strong> the country is a disadvantage because<br />
you are dependent on exit points for submarine cables – Perth and Sydney. This<br />
needs more in depth assessment.<br />
COMMERCIAL IN CONFIDENCE<br />
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