“Quicklook” Assessment of Greater Adelaide's Assets & Challenges ...

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Interview Team • Cristiane Gattaz • Cheri Kirby • Bill Minter • Eddy Trevino SOUTH AUSTRALIAN WINE INDUSTRY Who we met with The team conducted an interview session at the National Wine Centre on Monday afternoon the 9 th of July. Linda Bowes, Executive Director of the South Australia Wine & Brandy Association, was our moderator. Peter Wall of Yalumba Wine Company represented the perspective of the wine companies, and David Hall from Grape & Wine Research & Development Corporation reported on the use of technology by the industry. Bill Renshaw represented the Wine Industry Suppliers Association. Opportunities The wine industry in South Australia is often referred to as one of the most successful examples of an industry cluster. There is a history of working together going back to the very beginnings of viticulture in Australia, when growers banded together to import cuttings from other continents. Industry cooperation and aggressive implementation of technology are mentioned as early drivers for the industry’s success in the past 15 years. Well-conceived plans have been formulated, monitored and frequently updated. Today, the wine industry accounts for the highest value of exports from South Australia and employs over 12,000 people and accounts for over 70% of the total national production. • Continue the growth and global competitiveness that have become the industry’s hallmark. The Australian Wine Foundation’s 2025 Strategy 2025 plan has been updated and extended to project the additional growing area, water, processing, storage and people resources that will be necessary to achieve a 6.5% of the world market by 2025. The targets set when the plan was set in motion in 1995 have been met. • Leverage the considerable R&D efforts of the industry. Lower the costs of harvesting, distribution and irrigation. Find ways to accelerate the R&D by working with the biotech and university sectors. Take steps to protect and extend the intellectual property the industry now has, so it can be defended later if necessary. • Stimulate the adoption of technology developed within Australia by increasing funding to the CRC and create a technology transfer department for capitalizing on the non-industry related techniques that are developed. • Be prepared for genetically modified viticulture if market acceptance appears imminent. Participate in the education of the consumer when genetically modified viticulture becomes a need. • Develop a centralized database of IP, protective actions from other governments, news and international issues that would affect the industry. The industry needs to disseminate the information to its members more quickly and reduce the risk of not responding to uncertainties. Examples include infrastructure, legal changes, cultural economic, political and social changes and a plan for rapid response to threats. COMMERCIAL IN CONFIDENCE 126
• Transfer the cooperative model of wine to other industries, such as fish, dairy, olive processing and Information Technology industries. Teach them how to be less fragmented and more focused on global exports. • Work with other industry employers as they recruit talented people from all over the globe to make the presence of the wine industry another lifestyle “plus” for South Australia. • Increase benefits from wine tourism to the wineries themselves through increased cooperation between the tourism operators and State Tourism authorities. Wine tourism is expected to double in the next 10 years. Case Studies • Australian companies by nature understand exporting better than companies in other countries. Now the muscle developed by successful exporters is being seen in acquisitions such as that of Beringer Wine Estates by Foster’s Brewing Group Ltd. • The Mutual Acceptance Agreement on Oenological Practices of the New World Wine Producers Forum was agreed to in principle in the spring of 2001. When the agreement is completely negotiated and signed, it will mean that a signatory country cannot refuse to accept a wine from another signatory country that has been made in accordance with the oenological practices of the importing country. Australia has been a leader and proponent of the agreement as a means of protecting its overseas wine trade. • The South Australian wine industry is a leader in technology transfer. Frameworks such as the Grape and Wine Research and Development Corporation provide growers and processors many tools including facilitation of coinvestment and development of training programs that enhance the long-term development and competitiveness of the industry. Facilitators Resources • The industry has been successful in getting enough hectares under cultivation to meet aggressive targets for supply in the past. The 2010 and 2025 targets appear to be achievable. • The ports of South Australia with their plans for expansion are sufficient to handle the increased throughput for the future. A specialized facility for the shipping of wine is currently being constructed. • Availability of skilled workers appears sufficient to achieve the 2% annual growth rate projected. • Worldwide demand for quality wines is increasing. While declining consumption trends in traditional wine producing countries such as France, Italy and Argentina will have an effect, growing consumer markets in the UK, Scandinavia and North America, as well as Asia, South America and Africa are areas for which the Australian wine industry is well positioned to serve. Business Processes • The industry’s Marketing Decade plans for helping achieve higher average margins and enhanced brand values for Australian wine. COMMERCIAL IN CONFIDENCE 127
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“Quicklook” Assessment of Great
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Table of Contents Adelaide Knowledg
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Interview Notes:...................
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Introduction and Overview Adelaide
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US Participants David V. Gibson, Ph
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and top-tier support for 500+ offic
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Eric Sloan Electrical Engineer, Mob
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Investor Communications Web Team Su
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B. Acc MICHAEL BRIDGE Proprietor, M
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SECTOR COORDINATING CONTACT EMAIL A
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Entrepreneurial Infrastructure - Sm
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The Interviews SARDI - SA RESEARCH
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• An international reputation for
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opportunities. South Australian res
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• Aquaculture is the fastest grow
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The discussion issues were intense
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SARDI Aquaculture Program Leader So
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AUSTRALIAN SUBMARINE CORPORATION (A
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MANUFACTURING Manufacturing Intervi
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• Getting small and medium size b
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BRANDING ADELAIDE July 12 , 2001 Da
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Tall Poppy Syndrome Ways in which t
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CIVIC LUNCHEON By Barbara Fossum, D
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NOTES FROM MEETING Margaret Caust,
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Roseanne - Still need disciplines t
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where appropriate and suggestions f
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• World IT Congress (in Feb. 2002
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9. Because people are moving back i
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DSTO SWOT Strengths o Many availabl
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DEFENSE TEAMING CENTER Interview Te
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• They are working with the local
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• Big negative: people move to Ad
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way to give the government more dim
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“Enterprise Education is directed
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edge professional development known
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Interview Team -Pete Polonsky -Dave
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THE SOUTH AUSTRALIAN FOOD INDUSTRY
Page 75 and 76: Interview Team • Eddie Trevino, T
Page 77 and 78: • Infogram is a games publisher f
Page 79 and 80: HEALTH TEAMING Interview Team • C
Page 81 and 82: • Found that there is an (embryon
Page 83 and 84: • Jurgen is putting a working gro
Page 85 and 86: chamber of commerce set up BV2010.
Page 87 and 88: • Collaboration: 6 CRCs: viticult
Page 89 and 90: Interview Team Kevin Hudson Adrienn
Page 91 and 92: John Chapman did the presentation.
Page 93 and 94: “Because we are good we can be in
Page 95 and 96: Issues Opportunities that is done o
Page 97 and 98: INNOVATION, SCIENCE, AND TECHNOLOGY
Page 99 and 100: Stage 2- External to rest of Austra
Page 101 and 102: clusters in the Adelaide area shoul
Page 103 and 104: MINERALS INDUSTRY, INCLUDING OIL AN
Page 105 and 106: often than not, from international
Page 107 and 108: Entrepreneurial Infrastructure •
Page 109 and 110: o “There is some hope but don’t
Page 111 and 112: Prescott’s Automotive Services Pt
Page 113 and 114: THEBARTON PRECINCT & CHARLES STURT
Page 115 and 116: Stephen Watt is an “innovation an
Page 117 and 118: TRANSPORTATION STUDY PORTS CORP AND
Page 119 and 120: Proposals to develop national wareh
Page 121 and 122: UK when compared to Asia. Additiona
Page 123 and 124: VENTURE CAPITAL, ANGELS AND OTHER E
Page 125: Vic. 204 31.3 598 24.1 Qld. 43 6.6
Page 129: iv http://www.portscorp.com.au/ v h
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