“Quicklook” Assessment of Greater Adelaide's Assets & Challenges ...
“Quicklook” Assessment of Greater Adelaide's Assets & Challenges ...
“Quicklook” Assessment of Greater Adelaide's Assets & Challenges ...
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TRANSPORTATION STUDY<br />
PORTS CORP AND AAL<br />
By Stephen Long, Adrienne Hughto, and Eddy Trevino<br />
Introduction<br />
This report is broken into two sections. The first is Ports Corp and the second is<br />
Adelaide Airport Ltd. (AAL). The session was held at Ports Corp by hosts Wayne<br />
Parnham and Phil Baker on Wednesday July 11, 2001. The Adelaide Knowledge Hub<br />
Project members included Joseph Tuma from Business Vision 2010 as well as Stephen<br />
Long, Adrienne Hughto, and Eddy Trevino from the University <strong>of</strong> Texas.<br />
PORTS CORP<br />
Strengths<br />
Can import and export both bulk and container shipments<br />
Ports have available capacity<br />
Control systems are in place<br />
Well-developed corporate strategy<br />
Labor stability<br />
Designated routes for trucks that lead directly to port and rail to silos<br />
Proximity to manufacturing facilities<br />
Strategic alliances with trucking industry<br />
Intermodal facilities with container terminal, rail and road system for the efficient<br />
transfer <strong>of</strong> cargo.<br />
Environmental Management System implemented to deal with environmental<br />
concerns and certified to ISO 14001.<br />
Weakness<br />
Materials management systems are untested for peak loading. Minor delays take<br />
placed in peak loading.<br />
Poor Country Brand because <strong>of</strong> prior problems.<br />
Adelaide not known internationally<br />
Potential container shortage for exports with increase demand<br />
IT system not completely institutionalized<br />
Opportunities<br />
Market expansion because <strong>of</strong> available capacity.<br />
Exploit container market segments.<br />
Tourism market segment expansion.<br />
Warehouse industry.<br />
Increase import business.<br />
Threats<br />
Rail line threat for containers<br />
Governmental support <strong>of</strong> rail line at time when terminal is becoming privatized<br />
Regional competition from Sydney and Melbourne<br />
Containers deficiency for exports.<br />
Residential growth in surrounding areas will require port to relocate operations.<br />
Branding because military used to be able to dock for free and now have to pay<br />
for opportunity to dock<br />
COMMERCIAL IN CONFIDENCE<br />
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