23.03.2013 Views

“Quicklook” Assessment of Greater Adelaide's Assets & Challenges ...

“Quicklook” Assessment of Greater Adelaide's Assets & Challenges ...

“Quicklook” Assessment of Greater Adelaide's Assets & Challenges ...

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

TRANSPORTATION STUDY<br />

PORTS CORP AND AAL<br />

By Stephen Long, Adrienne Hughto, and Eddy Trevino<br />

Introduction<br />

This report is broken into two sections. The first is Ports Corp and the second is<br />

Adelaide Airport Ltd. (AAL). The session was held at Ports Corp by hosts Wayne<br />

Parnham and Phil Baker on Wednesday July 11, 2001. The Adelaide Knowledge Hub<br />

Project members included Joseph Tuma from Business Vision 2010 as well as Stephen<br />

Long, Adrienne Hughto, and Eddy Trevino from the University <strong>of</strong> Texas.<br />

PORTS CORP<br />

Strengths<br />

Can import and export both bulk and container shipments<br />

Ports have available capacity<br />

Control systems are in place<br />

Well-developed corporate strategy<br />

Labor stability<br />

Designated routes for trucks that lead directly to port and rail to silos<br />

Proximity to manufacturing facilities<br />

Strategic alliances with trucking industry<br />

Intermodal facilities with container terminal, rail and road system for the efficient<br />

transfer <strong>of</strong> cargo.<br />

Environmental Management System implemented to deal with environmental<br />

concerns and certified to ISO 14001.<br />

Weakness<br />

Materials management systems are untested for peak loading. Minor delays take<br />

placed in peak loading.<br />

Poor Country Brand because <strong>of</strong> prior problems.<br />

Adelaide not known internationally<br />

Potential container shortage for exports with increase demand<br />

IT system not completely institutionalized<br />

Opportunities<br />

Market expansion because <strong>of</strong> available capacity.<br />

Exploit container market segments.<br />

Tourism market segment expansion.<br />

Warehouse industry.<br />

Increase import business.<br />

Threats<br />

Rail line threat for containers<br />

Governmental support <strong>of</strong> rail line at time when terminal is becoming privatized<br />

Regional competition from Sydney and Melbourne<br />

Containers deficiency for exports.<br />

Residential growth in surrounding areas will require port to relocate operations.<br />

Branding because military used to be able to dock for free and now have to pay<br />

for opportunity to dock<br />

COMMERCIAL IN CONFIDENCE<br />

117

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!