“Quicklook” Assessment of Greater Adelaide's Assets & Challenges ...

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Porters 5 Forces Risk of New Entry by Potential Competitors High – Rail is coming Low – air Degree of Rivalry Among Domestic Established Industries High – Other ports Bargaining Power of Buyers High – Alternatives are available Bargaining Power of Suppliers Low – The industry is mature and capital expenditures are minimal. Threat of Substitutes Low – Choices are air, rail, or ship. Discussion and Comments Ports Corp South Australia manages six regional ports - Klein Point, Port Giles, Port Lincoln, Port Pirie, Thevenard and Wallaroo. During 1999/2000 6.8 million tons of cargo were moved through these regional ports - with 4.7 million tons exported to markets outside of South Australia. Goods as diverse as citrus, grains, oil, scrap metal and live sheep are handled through these ports, an indication of their capacity to handle a broad range of materials iv The discussions included concerns of the industry which are bulleted below: Charter purely directed at commercial shipping; traditionally had ten ports in suite of assets. Seven ports will be sold and the SA for tourism purposes will retain three ports. Annually conducts $31M turnover business. Total employee count of 140 with most working in full time employment. Port Adelaide has Australia's only unique purpose-built on-dock intermodal facilities that are integrated with the container terminal and national rail and road system for the efficient transfer of cargo. v Ship around 13 ½ to 14 tons of cargo a year. Bulk and semi bulk cargos generate approximately 70% of revenue and physical activities. Bulk business is tied to agriculture community and is tied to world market and seasonal conditions. Small container business constitutes less than 20 that have small container businesses. Annual container business is approximately 140K tons per years, but capacity is 250K tons a year. In the container area there are opportunities to expand by use with the automotive industry. This concept involves importing parts and then exporting the finished product. The balance of the port is heavily skewed to exports. Location of container is an issue. For every container that is imported, there are approximately 3 containers that are exported. Containers have to be shipped in from Sydney to make up imbalance and they don’t often have a sense of urgency or availability to redistribute the containers. Holding time for imported container goods is 15 to 18 hours before ship arrives because of customs. This is a lower time than at other ports. The Adelaide funded rail to Darwin is seen as a competitor to the shipping industry. They view the possibility that goods may be taken by rail and then shipped from a northern port. Exports arrive at shipping location approximately 4 hours before ship departs. Goods are loaded directly onto the ships. This process takes less time than at other ports (most ports require a full day). 75- 80% of trade is packed on site. COMMERCIAL IN CONFIDENCE 118
Proposals to develop national warehousing around the port were discussed. Land is available and the process is being promoted. There is a good relationship between the port and government. The port works with other governmental authorities in attempts to increase business. Port operates at 40% capacity overall. In peak season there are minor delays in terminals receiving seasonal goods. Summary and Recommendations The uniqueness and strength of the Ports Corp are obvious. The relationship between government and the shipping industry is good. The stability and good morale of the labor industry is a positive indicator. The industry has been a success story for the region. However there are concerns that should be addressed. The major concern appears to be the small import business as compared to the export. This issue should take top priority for continued health of the shipping industry. Studies should be undertaken to pinpoint key importers and products suited to the area. Attracting large freight companies rates just underneath the import issue. The use of warehouses for convenience is good. They may also capitalize the bonded warehouse system. The licensed warehouse system provides industry with a duty deferral facility whereby owners of imported and excisable goods on which duty has not been paid may store such goods "under bond" in Customs licensed warehouses, until such time as they are ready to pay the duty on the goods and enter them into home consumption. vi The use of such facilities may attract large freight companies to the area. The rail to Darwin appears eminent. The creation of the Track Authority by the Commonwealth encourages further private sector investment in the rail infrastructure. vii This indicates the competitive situation will intensify over time. Early defense strategies in marketing and cost pricing should take place quickly if they have not already been tasked. ADELAIDE AIRPORT LTD (AAL) Strengths Stability in capital, lease, and facilities. Airport has available capacity for growth expansion. Control systems are in place Well-developed corporate strategy. Labor stability. Good training facility. Monopoly position in State. Fifth largest in Country. Fastest growing passenger airport in the country. Proximity to manufacturing facilities Weakness Low geographic population. Curfews limit flights. Adelaide is not known internationally. COMMERCIAL IN CONFIDENCE 119
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“Quicklook” Assessment of Great
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Table of Contents Adelaide Knowledg
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Interview Notes:...................
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Introduction and Overview Adelaide
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US Participants David V. Gibson, Ph
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and top-tier support for 500+ offic
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Eric Sloan Electrical Engineer, Mob
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Investor Communications Web Team Su
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B. Acc MICHAEL BRIDGE Proprietor, M
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SECTOR COORDINATING CONTACT EMAIL A
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Entrepreneurial Infrastructure - Sm
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The Interviews SARDI - SA RESEARCH
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• An international reputation for
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opportunities. South Australian res
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• Aquaculture is the fastest grow
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The discussion issues were intense
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SARDI Aquaculture Program Leader So
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AUSTRALIAN SUBMARINE CORPORATION (A
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MANUFACTURING Manufacturing Intervi
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• Getting small and medium size b
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BRANDING ADELAIDE July 12 , 2001 Da
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Tall Poppy Syndrome Ways in which t
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CIVIC LUNCHEON By Barbara Fossum, D
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NOTES FROM MEETING Margaret Caust,
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Roseanne - Still need disciplines t
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where appropriate and suggestions f
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• World IT Congress (in Feb. 2002
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9. Because people are moving back i
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DSTO SWOT Strengths o Many availabl
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DEFENSE TEAMING CENTER Interview Te
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• They are working with the local
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• Big negative: people move to Ad
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way to give the government more dim
Page 67 and 68: “Enterprise Education is directed
Page 69 and 70: edge professional development known
Page 71 and 72: Interview Team -Pete Polonsky -Dave
Page 73 and 74: THE SOUTH AUSTRALIAN FOOD INDUSTRY
Page 75 and 76: Interview Team • Eddie Trevino, T
Page 77 and 78: • Infogram is a games publisher f
Page 79 and 80: HEALTH TEAMING Interview Team • C
Page 81 and 82: • Found that there is an (embryon
Page 83 and 84: • Jurgen is putting a working gro
Page 85 and 86: chamber of commerce set up BV2010.
Page 87 and 88: • Collaboration: 6 CRCs: viticult
Page 89 and 90: Interview Team Kevin Hudson Adrienn
Page 91 and 92: John Chapman did the presentation.
Page 93 and 94: “Because we are good we can be in
Page 95 and 96: Issues Opportunities that is done o
Page 97 and 98: INNOVATION, SCIENCE, AND TECHNOLOGY
Page 99 and 100: Stage 2- External to rest of Austra
Page 101 and 102: clusters in the Adelaide area shoul
Page 103 and 104: MINERALS INDUSTRY, INCLUDING OIL AN
Page 105 and 106: often than not, from international
Page 107 and 108: Entrepreneurial Infrastructure •
Page 109 and 110: o “There is some hope but don’t
Page 111 and 112: Prescott’s Automotive Services Pt
Page 113 and 114: THEBARTON PRECINCT & CHARLES STURT
Page 115 and 116: Stephen Watt is an “innovation an
Page 117: TRANSPORTATION STUDY PORTS CORP AND
Page 121 and 122: UK when compared to Asia. Additiona
Page 123 and 124: VENTURE CAPITAL, ANGELS AND OTHER E
Page 125 and 126: Vic. 204 31.3 598 24.1 Qld. 43 6.6
Page 127 and 128: • Transfer the cooperative model
Page 129: iv http://www.portscorp.com.au/ v h
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