“Quicklook” Assessment of Greater Adelaide's Assets & Challenges ...

• Conduct research to see how SA stacks up against other Australian cities in other
states with regards to infrastructure initiatives. Understand what your strengths
are. Then communicate these strengths as part of the Stage 2 External PR
campaign to show why businesses want to be in SA.
• For Adelaidebiz.com.au, consider introducing add-on fee-based features such as
email and advertising. Continue to use an outside contractor to handle the
implementation of such features. Keep your staff down. Pay for services using
outside contractors when you need them.
• Utilize the South Australian knowledge-based and experience in Exporting to set
up an export center to service businesses. (South Australia exports to 50% more
countries than the rest of Australia.) Existing businesses can use to learn how to
export. Can be used as a tool to recruit other new businesses. Helps businesses
quickly get through the red tape necessary to export.
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