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“Quicklook” Assessment of Greater Adelaide's Assets & Challenges ...

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HEALTH TEAMING<br />

Interview Team<br />

• CelesteYeakley, Team Leader<br />

• Barbara Fossum<br />

• Lusia Guthrie<br />

• Cheri Kirby<br />

• Eric Sloan<br />

Who we met with<br />

The team’s main interview session was held on Monday the 11 th July with Dr. Patricial<br />

Crook, Mr. Richard Blake, Mr. Stephen Dippy, Mr. Hugh Forde, Dr Jurgen Michaelis, Ms.<br />

Barbara Erichsdotter, and Ms Alexandra Sideris. During the week though, additional<br />

informal discussions were conducted with various individuals.<br />

Case Studies<br />

1. Hamilton Laboratories<br />

2. Dynek<br />

Hamilton Laboratories<br />

Case Study<br />

Mr. Richard Blake <strong>of</strong> Hamilton industries: A company combining science and history to<br />

produce quality pharmaceutical products for everyday use. Staff <strong>of</strong> 70, and turnover <strong>of</strong><br />

$50m. Established over 70 years ago (1932). Started with sunburn cream. Bought<br />

shares back so family now owns 92% <strong>of</strong> company.<br />

• Graph modern science and technology<br />

• Innovative niche products<br />

• Export (outside <strong>of</strong> country) 15% <strong>of</strong> sales<br />

• Fully licensed manufacturer. Export to 20 countries without any lab accreditation<br />

(except US)<br />

• Full marketing organization and have 22 sales reps<br />

• Products<br />

• Suncare, ENT, dry skin, neostrata product range<br />

• Sun care products protest against suppression <strong>of</strong> immune - = “ system =<br />

superblock – have real problems penetrating the US market<br />

• Projects with universities – good medical research facilities<br />

• New Products and projects<br />

o Be innovative<br />

o Offer a unique benefit<br />

o Fit a niche market<br />

o Fit in the with current product range<br />

o Show a healthy pr<strong>of</strong>it margin<br />

• They have had to refuse <strong>of</strong>fers <strong>of</strong> sale because the buyers have wanted to move<br />

it to Sydney. The family owns 92% <strong>of</strong> the company and is facing what to do in the<br />

future as far as leadership from within the family or outside.<br />

• FDA is real barrier to them selling in the US.<br />

• US is the biggest market for SA health products. There is now a place on the US<br />

FDA web site that promotes import to US (just came up last week)<br />

• Patent <strong>of</strong>fice in Australia is just letting patents through and leaving industry to<br />

battle it out.<br />

• Would one goal be “import replacement” to reduce the 90% import.<br />

COMMERCIAL IN CONFIDENCE<br />

79

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