“Quicklook” Assessment of Greater Adelaide's Assets & Challenges ...
“Quicklook” Assessment of Greater Adelaide's Assets & Challenges ...
“Quicklook” Assessment of Greater Adelaide's Assets & Challenges ...
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HEALTH TEAMING<br />
Interview Team<br />
• CelesteYeakley, Team Leader<br />
• Barbara Fossum<br />
• Lusia Guthrie<br />
• Cheri Kirby<br />
• Eric Sloan<br />
Who we met with<br />
The team’s main interview session was held on Monday the 11 th July with Dr. Patricial<br />
Crook, Mr. Richard Blake, Mr. Stephen Dippy, Mr. Hugh Forde, Dr Jurgen Michaelis, Ms.<br />
Barbara Erichsdotter, and Ms Alexandra Sideris. During the week though, additional<br />
informal discussions were conducted with various individuals.<br />
Case Studies<br />
1. Hamilton Laboratories<br />
2. Dynek<br />
Hamilton Laboratories<br />
Case Study<br />
Mr. Richard Blake <strong>of</strong> Hamilton industries: A company combining science and history to<br />
produce quality pharmaceutical products for everyday use. Staff <strong>of</strong> 70, and turnover <strong>of</strong><br />
$50m. Established over 70 years ago (1932). Started with sunburn cream. Bought<br />
shares back so family now owns 92% <strong>of</strong> company.<br />
• Graph modern science and technology<br />
• Innovative niche products<br />
• Export (outside <strong>of</strong> country) 15% <strong>of</strong> sales<br />
• Fully licensed manufacturer. Export to 20 countries without any lab accreditation<br />
(except US)<br />
• Full marketing organization and have 22 sales reps<br />
• Products<br />
• Suncare, ENT, dry skin, neostrata product range<br />
• Sun care products protest against suppression <strong>of</strong> immune - = “ system =<br />
superblock – have real problems penetrating the US market<br />
• Projects with universities – good medical research facilities<br />
• New Products and projects<br />
o Be innovative<br />
o Offer a unique benefit<br />
o Fit a niche market<br />
o Fit in the with current product range<br />
o Show a healthy pr<strong>of</strong>it margin<br />
• They have had to refuse <strong>of</strong>fers <strong>of</strong> sale because the buyers have wanted to move<br />
it to Sydney. The family owns 92% <strong>of</strong> the company and is facing what to do in the<br />
future as far as leadership from within the family or outside.<br />
• FDA is real barrier to them selling in the US.<br />
• US is the biggest market for SA health products. There is now a place on the US<br />
FDA web site that promotes import to US (just came up last week)<br />
• Patent <strong>of</strong>fice in Australia is just letting patents through and leaving industry to<br />
battle it out.<br />
• Would one goal be “import replacement” to reduce the 90% import.<br />
COMMERCIAL IN CONFIDENCE<br />
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