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Twenty-First Century Populism: The Spectre of Western European ...

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5<br />

Austria: <strong>The</strong> Structure and<br />

Agency <strong>of</strong> Austrian <strong>Populism</strong><br />

Reinhard Heinisch<br />

This chapter seeks to provide an analysis <strong>of</strong> populism in contemporary<br />

Austrian politics. Conceptually, it is divided into two segments: the first<br />

explores the structural factors which have facilitated the rise <strong>of</strong> populism;<br />

the second is devoted to examining populist agency. While any account <strong>of</strong><br />

Austrian populism will inevitably focus on the Freedom Party (FPÖ), it<br />

needs to be emphasized that this political phenomenon is much broader<br />

and continues to evolve.<br />

<strong>Populism</strong> is understood here as a form <strong>of</strong> political mobilization that makes<br />

constant reference to the ‘common/little people’ portrayed in opposition to<br />

malevolent elites and dangerous outsiders. <strong>The</strong> ‘people’ are thus portrayed<br />

as a unitary entity in the sense that divisions among them are not genuine<br />

conflicts <strong>of</strong> interest, but are simply caused by the machinations <strong>of</strong> selfserving<br />

factions (Canovan, 2002). Populists make primarily emotional appeals<br />

and mobilize voters through simplistic and dichotomist rhetoric, the use <strong>of</strong><br />

scapegoats, outrageous claims as well as spectacular acts. <strong>Populism</strong> is also<br />

characterized by subordinating ideology to opportunism and political expediency.<br />

It is thus marked by contradictory positions as well as dramatic programmatic<br />

shifts in order to maximize popular appeal. In Austria, populism<br />

has also had a special affinity with the rich event culture typical <strong>of</strong> a tourist<br />

country in which art festivals, sports, folkloric festivities and their coverage<br />

in assorted lifestyle media provide an important platform from which to<br />

reach voters. <strong>The</strong> populist agenda is generally eclectic, advocating both<br />

anti-statist positions and authoritarian law-and-order ideas. Over time,<br />

Austrian populism has evolved from middle-class anti-system protest to the<br />

promotion <strong>of</strong> radical claims based on cultural and ethnic identity.<br />

Opportunity structures<br />

<strong>The</strong> rise <strong>of</strong> populism in Austria in the past two decades is first and foremost<br />

associated with a set <strong>of</strong> systemic features inherent in the Austrian political<br />

model, which, by 1980, had entered a crisis <strong>of</strong> legitimacy. In particular, the<br />

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