Twenty-First Century Populism: The Spectre of Western European ...
Twenty-First Century Populism: The Spectre of Western European ...
Twenty-First Century Populism: The Spectre of Western European ...
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5<br />
Austria: <strong>The</strong> Structure and<br />
Agency <strong>of</strong> Austrian <strong>Populism</strong><br />
Reinhard Heinisch<br />
This chapter seeks to provide an analysis <strong>of</strong> populism in contemporary<br />
Austrian politics. Conceptually, it is divided into two segments: the first<br />
explores the structural factors which have facilitated the rise <strong>of</strong> populism;<br />
the second is devoted to examining populist agency. While any account <strong>of</strong><br />
Austrian populism will inevitably focus on the Freedom Party (FPÖ), it<br />
needs to be emphasized that this political phenomenon is much broader<br />
and continues to evolve.<br />
<strong>Populism</strong> is understood here as a form <strong>of</strong> political mobilization that makes<br />
constant reference to the ‘common/little people’ portrayed in opposition to<br />
malevolent elites and dangerous outsiders. <strong>The</strong> ‘people’ are thus portrayed<br />
as a unitary entity in the sense that divisions among them are not genuine<br />
conflicts <strong>of</strong> interest, but are simply caused by the machinations <strong>of</strong> selfserving<br />
factions (Canovan, 2002). Populists make primarily emotional appeals<br />
and mobilize voters through simplistic and dichotomist rhetoric, the use <strong>of</strong><br />
scapegoats, outrageous claims as well as spectacular acts. <strong>Populism</strong> is also<br />
characterized by subordinating ideology to opportunism and political expediency.<br />
It is thus marked by contradictory positions as well as dramatic programmatic<br />
shifts in order to maximize popular appeal. In Austria, populism<br />
has also had a special affinity with the rich event culture typical <strong>of</strong> a tourist<br />
country in which art festivals, sports, folkloric festivities and their coverage<br />
in assorted lifestyle media provide an important platform from which to<br />
reach voters. <strong>The</strong> populist agenda is generally eclectic, advocating both<br />
anti-statist positions and authoritarian law-and-order ideas. Over time,<br />
Austrian populism has evolved from middle-class anti-system protest to the<br />
promotion <strong>of</strong> radical claims based on cultural and ethnic identity.<br />
Opportunity structures<br />
<strong>The</strong> rise <strong>of</strong> populism in Austria in the past two decades is first and foremost<br />
associated with a set <strong>of</strong> systemic features inherent in the Austrian political<br />
model, which, by 1980, had entered a crisis <strong>of</strong> legitimacy. In particular, the<br />
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