coast guard morale, welfare, recreation manual - DOT On-Line ...

5-B-14. d. Only sponsorships from U. S. firms will be
solicited and accepted.
(1) Solicitation of non U. S. sources is permitted
in foreign countries if no or inadequate U. S.
sources exist.
(2) Solicitation of foreign corporations having
U. S. subsidiaries is authorized, i.e., Toyota
of America, etc.
e. Only those suppliers or manufacturers that supply or
produce personal consumer products or services may
sponsor a MWR event. No exceptions.
(1) A company whose only product is military
hardware does not meet the qualifications to
sponsor a MWR event, while a defense contractor,
like General Motors, could qualify by sponsoring
with one of their motor car divisions.
(2) Such sponsorships must be executed (signed) by
the company's consumer products division.
f. All sponsorships must be competitively solicited,
which requires the notification of all known
companies having the product or service you deem
appropriate for an event.
(1)
(2)
(3)
(4)
To satisfy this requirement, MWR program
directors will prepare and send out a
personalized letter to all such companies in
their local area capable of delivering the
product or service desired. Documentation must
be kept showing how the list was determined.
An example format for personalized solicitation
letter is included as enclosure (13).
This letter not only serves as the vehicle to
inform prospective sponsors of sponsorship
opportunities, but also announces the event,
contains an overall description of the event,
forecasts number of participants, describes
composition of market, etc.
The letter also requests that companies who
desire additional information (i.e., a complete
proposal package) contact the local MWR
Commercial Sponsorship Coordinator by a specific
date.
5-13
CH-5