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5-B-14. f. (5) Care must be taken to ensure all companies of a<br />

product category are given an equal chance to<br />

participate in sponsorships. All interested<br />

companies must be sent a complete proposal<br />

package if requested.<br />

90 All USCG employees (military and civilian) must<br />

refrain from informal sponsorship solicitation.<br />

(1) Informal sponsorship solicitation is completely<br />

contrary to those guidelines, and MORE<br />

IMPORTANT, may cause someone to inadvertently<br />

violate the Government's Standards of Conduct<br />

regulations.<br />

(2) A businesslike arms' length relationship must be<br />

maintained between the local command and<br />

prospective sponsors.<br />

h. Commercial sponsorship of an event is not a program<br />

where a corporation gives the command a gift or<br />

donation.<br />

(1) Corporate sponsorship is an equal exchange of<br />

value agreed upon by the command and the<br />

corporation.<br />

i. Without an equal exchange,<br />

gift or donation.<br />

at best what you have is a<br />

(1) Solicitation of gifts or donations is prohibited<br />

by law and regulations.<br />

(2) Commanding officers do not have the authority to<br />

accept any gift or donation on behalf of the<br />

Department of Transportation, USCG. (Except<br />

under the guidelines set-forth in Chapter 6-N.)<br />

j. The specific intent of the commercial sponsorship<br />

program is to permit local MWR programs to obtain<br />

funds to offer events or services that otherwise we<br />

would not be able to offer.<br />

(1) Commercial sponsorship may not be used to<br />

underwrite the cost of a local command's MWR<br />

program other than for the events authorized by<br />

this guidance.<br />

(2) Sponsorship profits may be used for other<br />

similar programs or as seed money for future<br />

sponsorship efforts.<br />

(3) Sponsorship profits, if any, should not be used<br />

to cover MWR general and administrative expenses<br />

beyond those costs directly attributable to the<br />

event.<br />

5-14 CH-5

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