The Global Innovation Index 2012

project on surveying the economic
contribution of the copyright-based
industries has produced data for 30
economies. This is still too small a
sample for the GII, but it represents
good progress from a few years ago,
when these metrics existed only for
the USA.17
International data on creative
outputs are readily available for only
two sectors: the national feature films
produced in a given country and the
daily newspapers in circulation.
In addition to data on these two
sectors, this pillar includes the share
of household expenditure in recreation
and culture as a proxy for creative
activities and consumption in
a given country. Since statistics on
creative industries are scarce, the
pillar also relies on data on creative
goods and services exports.
In future editions of the GII,
attempts will be made to include
a broader coverage of the production
of cultural products, rather than
emphasizing their consumption or
trade. In terms of creative outputs,
it will be key to attempt to extend
the sectoral coverage to other creative
industries—in particular, to
book publishing, music, and computer
games. It will help that the
UNESCO Institute for Statistics
(UIS) recently launched a new, pilot
data collection programme, so that
in a few years it will be able to supply
a large range of media indicators
across countries.18 In general,
the creation of content online (e.g.
online newspapers, online videos,
and other formats) will however
have to be increasingly accounted
for to arrive at a sensible estimate at
creative outputs.
For the above reason, a new and
third sub-pillar on online creativity
has been added to the GII 2012. This
sub-pillar includes four Internet
indicators, all scaled by population
aged 15 to 69 years old (Box 2).
Tables 2a through 2g (on pages
52 through 65) provide the rankings
per pillar, with details on sub-pillar
scores.
51
THE GLOBAL INNOVATION INDEX 2012 1: The GII Conceptual Framework