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Handbook of Principles of Organizational Behavior - Soltanieh ...

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84 E DUARDO S ALAS AND K EVIN C. STAGL<br />

Training evaluation<br />

A management consultancy was contracted by a medical supply firm to evaluate an<br />

in-house training solution for medical representatives. Discouraged by the fi ndings that<br />

medical reps were apparently not learning during training (as measured by post - training<br />

reactions and declarative knowledge), yet seemed to be performing very effectively in the<br />

workplace, the consulting house turned to you as a subject matter expert to review their<br />

training evaluation study results. Describe the steps you will take to help the consultants<br />

uncover the true impact <strong>of</strong> the training solution. Think through training design, criterion<br />

identification, change measurement, and data analysis issues. State your recommendations<br />

for conducting a stronger evaluation.

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