Handbook of Principles of Organizational Behavior - Soltanieh ...

578 J. ROBERT BAUM
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EXERCISES
Venture change
In most successful ventures, the product, processes, or business model that ultimately
finds market acceptance and profitability are some variation of the original market entry.
Choose an example and write a short history (two paragraphs) of the changes that have
occurred. Identify the period from market entry to today and point to evidence of swiftness
and experimentation.
If you do not have an idea yourself, you could write about laptop computers, the automobile,
or mobile telephones. If you can, indicate which of the original entrants survived.
Business venture idea
Divide into groups of 3 – 6 people. Come up with an idea for a new business venture, and
assume that you have $ 2 million in financing. If your new venture idea could be copied,
how fast would you have to move to introduce your fi rst product? How fast would you need
to expand from your local market? Assuming everything does not go as planned, what types
of experiments could you try to see if some variant on your original idea might work?