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Handbook of Principles of Organizational Behavior - Soltanieh ...

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CONDUCT PERFORMANCE APPRAISALS<br />

criterion deficiency. In addition, firms need to decide on the relative importance <strong>of</strong> these<br />

three sets <strong>of</strong> behaviors (Rotundo and Sackett, 2002 ). To what extent does a fi rm value<br />

OCBs in relation to task performance? To what extent are CWBs explicitly discouraged<br />

or penalized? A firm’s values are useful here because they signal to the employees the preferred<br />

actions and behaviors, and they make clear how employees should perform their<br />

jobs. Examples <strong>of</strong> such values include acting with integrity, and producing quality products<br />

(or providing quality services) in an environment that respects diversity and teamwork.<br />

Hence, the first step in obtaining accurate performance information is to defi ne job<br />

performance in line with a firm’s strategy and values and to communicate this information<br />

to all stakeholders. The focus in this chapter is on a fi rm’ s subordinates.<br />

Observe and record performance frequently<br />

Ideally, managers form impressions about their employees based on the behaviors or outputs<br />

they observe. If someone asks you for your opinion about a movie, it is diffi cult to<br />

give an answer if you have not seen or heard the movie. Likewise, it should be diffi cult<br />

to give your appraisal <strong>of</strong> an individual if you have not observed a representative sample<br />

<strong>of</strong> the person’s performance behaviors or outputs. Unfortunately, there are competing<br />

demands on managers ’ time. Their span <strong>of</strong> control is <strong>of</strong>ten quite large. Remote work is<br />

becoming increasingly common making it increasingly difficult for managers to obtain adequate<br />

performance samples for each employee. Thus, it becomes even more important for<br />

managers to adopt a mindset <strong>of</strong> observing performance whenever the opportunities arise.<br />

Criterion contamination occurs when information other than performance is refl ected<br />

in the performance appraisal. Raters ’ impressions about employee performance are frequently<br />

influenced by their biases (e.g. halo error). Raters ’ general beliefs and assumptions<br />

about an employee, their likeability for the individual, and stereotypes about an employee<br />

based on age, race and gender can contaminate a performance appraisal (Latham and<br />

Mann, 2006 ). Continuously observing and recording performance behaviors can reduce<br />

the extent to which these biases infl uence a rating.<br />

Rating accuracy is affected by the delay between when an employee ’s behavior is<br />

observed and when performance is actually rated (DeNisi and Peters, 1996 ). Performance<br />

information is <strong>of</strong>ten acquired on an ad hoc basis, and in contexts not necessarily related to<br />

performance evaluation. Keeping track <strong>of</strong> this information and documenting is as important<br />

as frequent observations <strong>of</strong> an employee. Fortunately, there are tools that can help<br />

managers organize performance information in a manner that makes it more accessible.<br />

Performance categories help managers organize and structure their observations (Foti and<br />

Lord, 1987 ). Examples <strong>of</strong> performance categories can include the three broad groups <strong>of</strong><br />

behaviors mentioned earlier (i.e. task performance, OCB, and CWB) as well as a firm ’ s<br />

values (e.g. honesty). These category schemes can aid recognition and be recalled by managers<br />

when they observe an employee.<br />

Raters who keep performance logs or diaries <strong>of</strong> critical incidents and events organized by a<br />

person can store and recall performance information more effectively and provide more accurate<br />

ratings ( DeNisi, Robbins, and Cafferty, 1989 ). Only the pertinent information pertaining<br />

to who, what, where, when, and why needs to be recorded. There are numerous electronic<br />

means available to managers that can make this process easier (e.g. handheld devices).<br />

87

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