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Namibia PDNA 2009 - GFDRR

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Governance Issues<br />

<strong>Namibia</strong> is one of the few countries in the world where tourism has a Cabinet-level portfolio. In the past decade, some significant<br />

moves have been made to provide a political and legislative framework that is conducive to the growth of the industry. Better<br />

regulation of tourism development at the local level is probably needed, however, to ensure that developments are appropriate to<br />

the environmental sensitivities or vulnerabilities of their surroundings. For floodplain areas, this is best done with a framework of<br />

integrated floodplain management, which is discussed in more detail in the separate DRM section.<br />

Needs<br />

As the tourism sector gains in importance, it is also increasingly complementing the country’s traditional economic sectors like<br />

agriculture. However, despite the clear potential for tourism growth opportunities that can diversify and enrich the <strong>Namibia</strong>n economy,<br />

there is an extremely low government investment. Experience has shown that demand for any tourism grows sharply if marketing<br />

and promotions are well-funded and effective. International awareness of <strong>Namibia</strong> and its tourism is relatively unpublicized especially<br />

compared with neighbouring countries like South Africa and Zambia. National marketing strategy based on up to date research is<br />

vital to raise the country’s profile so that it can compete in the international market. Domestic tourism promotion is also needed to<br />

highlight the importance to local <strong>Namibia</strong>ns of tourism’s economic and employment generation potential. According to <strong>Namibia</strong>n<br />

Tourism Board (NTB) reports, about 60 percent of operators described their business as “en route/stop-over/going up or down the<br />

regions” type guests. Longer stays were attributed to hunting clients and business/conference guests. Luring travellers to stay over<br />

longer at more established “destinations” is indicated by the NTB as a challenge. Identification of opportunities for tourism product<br />

or facility development lacked much fresh or innovative thinking. However, the establishment of interesting tours (e.g. museum, fish<br />

factory) was mentioned. More entertainment and restaurants were needed, and certain facilities (e.g. upgrade rooms and better<br />

transport) were identified as opportunities. Lesser mentions of marketing and cultural tourism offerings were recorded as well and<br />

are key to bringing more tourists. As shown in the Table below, the needs for tourism sector are estimated to be N$25 million to<br />

cover promotion activities as well as building better drainage systems around the affected lodges and the national park.<br />

Table 69: Summary of needs for the Tourism Sector<br />

Recovery and Reconstruction<br />

(N$ million)<br />

Sectoral needs<br />

Increase in promotion activities<br />

(organization of educational tours, road<br />

shows, and participation in International<br />

tourist fairs)<br />

Better flood drainage systems around<br />

lodges and the Etosha National park<br />

Early<br />

Recovery<br />

Medium-/<br />

Long-term<br />

Recovery<br />

Total<br />

10 10<br />

15 15<br />

Total 25<br />

88<br />

<strong>Namibia</strong> POST-DISASTER NEEDS ASSESSMENT

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