Namibia PDNA 2009 - GFDRR
Namibia PDNA 2009 - GFDRR
Namibia PDNA 2009 - GFDRR
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Governance Issues<br />
<strong>Namibia</strong> is one of the few countries in the world where tourism has a Cabinet-level portfolio. In the past decade, some significant<br />
moves have been made to provide a political and legislative framework that is conducive to the growth of the industry. Better<br />
regulation of tourism development at the local level is probably needed, however, to ensure that developments are appropriate to<br />
the environmental sensitivities or vulnerabilities of their surroundings. For floodplain areas, this is best done with a framework of<br />
integrated floodplain management, which is discussed in more detail in the separate DRM section.<br />
Needs<br />
As the tourism sector gains in importance, it is also increasingly complementing the country’s traditional economic sectors like<br />
agriculture. However, despite the clear potential for tourism growth opportunities that can diversify and enrich the <strong>Namibia</strong>n economy,<br />
there is an extremely low government investment. Experience has shown that demand for any tourism grows sharply if marketing<br />
and promotions are well-funded and effective. International awareness of <strong>Namibia</strong> and its tourism is relatively unpublicized especially<br />
compared with neighbouring countries like South Africa and Zambia. National marketing strategy based on up to date research is<br />
vital to raise the country’s profile so that it can compete in the international market. Domestic tourism promotion is also needed to<br />
highlight the importance to local <strong>Namibia</strong>ns of tourism’s economic and employment generation potential. According to <strong>Namibia</strong>n<br />
Tourism Board (NTB) reports, about 60 percent of operators described their business as “en route/stop-over/going up or down the<br />
regions” type guests. Longer stays were attributed to hunting clients and business/conference guests. Luring travellers to stay over<br />
longer at more established “destinations” is indicated by the NTB as a challenge. Identification of opportunities for tourism product<br />
or facility development lacked much fresh or innovative thinking. However, the establishment of interesting tours (e.g. museum, fish<br />
factory) was mentioned. More entertainment and restaurants were needed, and certain facilities (e.g. upgrade rooms and better<br />
transport) were identified as opportunities. Lesser mentions of marketing and cultural tourism offerings were recorded as well and<br />
are key to bringing more tourists. As shown in the Table below, the needs for tourism sector are estimated to be N$25 million to<br />
cover promotion activities as well as building better drainage systems around the affected lodges and the national park.<br />
Table 69: Summary of needs for the Tourism Sector<br />
Recovery and Reconstruction<br />
(N$ million)<br />
Sectoral needs<br />
Increase in promotion activities<br />
(organization of educational tours, road<br />
shows, and participation in International<br />
tourist fairs)<br />
Better flood drainage systems around<br />
lodges and the Etosha National park<br />
Early<br />
Recovery<br />
Medium-/<br />
Long-term<br />
Recovery<br />
Total<br />
10 10<br />
15 15<br />
Total 25<br />
88<br />
<strong>Namibia</strong> POST-DISASTER NEEDS ASSESSMENT