m - City of New Braunfels

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ORDINANCE NO. 2010-
AN ORDINANCE OF THE CITY OF NEW BRAUNFELS AMENDING CHAPTER 106
"SIGNS" OF THE CODE OF ORDINANCES BY AMENDING SECTION 106-3 TO
DEFINE MOBILE BILLBOARDS; AMENDING SECTION 106-11 TO PROHIBIT
MOBILE BILLBOARDS; PROVIDING A SAVINGS CLAUSE; PROVIDING A
SEVERABILITY CLAUSE; AND DECLARING AN EFFECTIVE DATE.
WHEREAS, the basic purpose of mobile billboards is to display commercial
advertising on public streets, and by their nature, mobile billboards are intended to
attract the attention of citizens on public streets and adjacent right-of-way, including
drivers, pedestrians, bicyclists, and others; and
WHEREAS, vehicles that display commercial advertising from a mobile platform,
which can start, stop, and turn abruptly, accentuate the tendency of commercial
advertising to seize attention and distract drivers and pedestrians; and
WHEREAS, the use of motor vehicles to display commercial advertising creates
exhaust emissions and adds traffic congestion by placing additional motor vehicles on
City streets for the sole purpose of advertising; and
WHEREAS, mobile billboards create aesthetic blight and visual clutter, as well as
potential and actual traffic, health and safety hazards; and
WHEREAS, prohibiting mobile billboards will promote the public health, safety
and welfare of motorists, pedestrians, bicyclists and others using the public streets and
roadways in the City by eliminating aesthetic blight and visual clutter and potential traffic
and safety hazards; and
WHEREAS, a prohibition on mobile billboards will also reduce traffic congestion
and exhaust emissions by eliminating an emission source that requires and encourages
continuous operation of motor vehicle engines; and
WHEREAS, prohibiting mobile billboards will protect the public investment in and
the character and dignity of the City's streets; NOW, THEREFORE,
BE IT ORDAINED BY THE CITY COUNCIL OF THE CITY OF NEW BRAUNFELS,
TEXAS:
SECTION 1: That Chapter 106 "Signs" of the Code of Ordinances is hereby
amended by:
a. Amending Section 106.3 "Definitions" by adding a new definition for "Mobile
Billboards" which shall hereinafter read as follows:
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