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Theories of the Information Society, Third Edition - Cryptome

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POST-INDUSTRIAL SOCIETY<br />

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In this chapter I shall focus on <strong>the</strong> notion <strong>of</strong> post-industrial society, and, despite<br />

my admiration, I shall be critical <strong>of</strong> <strong>the</strong> <strong>the</strong>ory. I shall argue that PIS is untenable<br />

and that <strong>the</strong>re is reliable evidence to demonstrate this. That his post-industrial<br />

<strong>the</strong>ory has been shown to be incorrect is not inconsistent with admiration <strong>of</strong> Bell’s<br />

endeavours. In my view he asks <strong>the</strong> right questions in an appropriate way. As<br />

such he is always pertinent and provocative.<br />

That said, it is worth asking why it is that Bell’s post-industrial conception<br />

manages to retain appeal amongst many information society adherents. Shallow<br />

commentators on <strong>the</strong> information society <strong>of</strong>ten appropriate Bell’s image <strong>of</strong> postindustrialism.<br />

They seem to say ‘this is a “post-industrial information society”;<br />

for heavyweight elaboration see Harvard pr<strong>of</strong>essor Daniel Bell’s 500-page<br />

tome’. Such an appeal gives authority, insight and gravitas to articles, books and<br />

television specials that <strong>of</strong>fer exaggerated propositions about <strong>the</strong> direction and<br />

character <strong>of</strong> <strong>the</strong> present times and which deserve little serious attention. To<br />

demonstrate that PIS is an untenable notion is <strong>the</strong>refore to undermine a plank <strong>of</strong><br />

much popular commentary on <strong>the</strong> conditions in which we find ourselves.<br />

However, it would be unjust to condemn Bell for mistakes in his sociology,<br />

and still more unworthy to try to dismiss him because <strong>of</strong> <strong>the</strong> company in which<br />

he finds himself. Daniel Bell cannot do much about lesser thinkers hanging on to<br />

his coat tails anyway, but, as regards his sociological misunderstandings, before<br />

we detail <strong>the</strong>m, let us give applause for his capacity to get us thinking seriously<br />

about <strong>the</strong> type <strong>of</strong> society in which information comes to play a more central role.<br />

PIS may be inadequately conceived and empirically flawed, contradictory and<br />

inconsistent, but Bell’s best-known work, The Coming <strong>of</strong> Post-Industrial <strong>Society</strong>, is,<br />

to borrow a phrase from George Orwell, a ‘good bad book’. Futurists like Alvin<br />

T<strong>of</strong>fler, Nicholas Negroponte and John Naisbitt, whose paperback speculations<br />

capture <strong>the</strong> largest audiences, merely produce bad books: intellectually slight,<br />

derivative, analytically inept and naïve on almost every count. Daniel Bell, on<br />

<strong>the</strong> o<strong>the</strong>r hand, produces ‘good bad’ work. There may be many things wrong<br />

with it, but we should acknowledge its qualities: it is academically rich, boldly<br />

constructed, imaginative, a remarkably impressive achievement.<br />

Bell contends that we are entering a new system, a post-industrial society,<br />

which, while it has several distinguishing features, is characterised throughout by<br />

a heightened presence and significance <strong>of</strong> information. As we shall see, Daniel<br />

Bell argues that information and knowledge are crucial for PIS both quantitatively<br />

and qualitatively. On <strong>the</strong> one hand, features <strong>of</strong> post-industrialism lead to greater<br />

amounts <strong>of</strong> information being in use. On <strong>the</strong> o<strong>the</strong>r hand, Bell claims that in <strong>the</strong><br />

post-industrial society <strong>the</strong>re is a qualitative shift evident especially in <strong>the</strong> rise to<br />

prominence <strong>of</strong> what he calls ‘<strong>the</strong>oretical knowledge’. In <strong>the</strong> world <strong>of</strong> PIS, in o<strong>the</strong>r<br />

words, <strong>the</strong>re is not just more information; <strong>the</strong>re is also a different kind <strong>of</strong> information/knowledge<br />

in play. With such features, it will be readily appreciated why<br />

Bell’s <strong>the</strong>ory <strong>of</strong> ‘post-industrialism’ appeals to those who want to explain <strong>the</strong><br />

emergence <strong>of</strong> an ‘information society’.<br />

He is undeniably correct in his perception <strong>of</strong> increases in <strong>the</strong> part played by<br />

information in social, economic and political affairs. However, Daniel Bell is mistaken<br />

in interpreting this as signalling a new type <strong>of</strong> society – a ‘post-industrial’<br />

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