Workshop proceeding - final.pdf - Faculty of Information and ...
Workshop proceeding - final.pdf - Faculty of Information and ...
Workshop proceeding - final.pdf - Faculty of Information and ...
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Organizational Capabilities<br />
• Learning Orientation<br />
• Market Orientation<br />
• Manufacturing Capability<br />
• Managerial Capability<br />
Trust<br />
Dynamic Capability<br />
• Agility Capability<br />
Agility, which emerged since 1990s in the literature is considered a major capability that<br />
emphasizing the ability to adjust <strong>and</strong> change [39]. Agility is the ability to survive <strong>and</strong> prosper in a<br />
competitive environment with continuous <strong>and</strong> unpredictable changes by reacting quickly <strong>and</strong><br />
effectively [12]. Some important attributes <strong>of</strong> agility emphasized in all definitions include: speed,<br />
effective responsiveness; proactiveness; <strong>and</strong> availability <strong>of</strong> slack resources [57]. Speed is the firm’s<br />
ability to accomplish tasks in the shortest possible time, such tasks includes quick new product<br />
development, fast operation, quick learning <strong>of</strong> new technology, <strong>and</strong> fast adaptation to change, etc. [39].<br />
Responsiveness is the ability to identify changes <strong>and</strong> opportunities, respond reactively or proactively<br />
to them, <strong>and</strong> recover from them [38]. Proactiveness is the capability to act proactively, taking initiative<br />
in improving current circumstances or creating new favorable ones [2]. Organizational slack is defined<br />
by Bourgeois (1981, p. 29) as a cushion <strong>of</strong> actual or potential resources, which firms can use to initiate<br />
changes in strategies for environment adapting; they are accumulated for pursuing market <strong>and</strong><br />
competitive opportunities in the future [43].<br />
2.2. Organizational capabilities<br />
Four key organizational capabilities are identified from the literature as significant for firm’s<br />
competitive advantages. They are market orientation, learning orientation, managerial capability <strong>and</strong><br />
manufacturing capability. Market orientation has been defined as an important organizational culture<br />
that creates the necessary behaviors for underst<strong>and</strong>ing <strong>and</strong> fulfilling customers’ expressed needs [32],<br />
<strong>and</strong> also latent needs [35]. The concept <strong>of</strong> market orientation is focusing continuously on discovering<br />
new opportunities for target-customers, especially under dynamic market or competitive environments<br />
[34]. Managerial capability is innate <strong>and</strong> learned abilities, <strong>and</strong> expertise <strong>of</strong> managers in a firm [1] [14]<br />
[24]. It directly affects the firm’s performance by integrating, reintegrating firms’ resources <strong>and</strong><br />
capabilities [29], <strong>and</strong> the partnership performance by the managers’ coordination <strong>and</strong> control <strong>of</strong><br />
operation [8]. Learning orientation “is comprised by the continually evolving knowledge stocks<br />
existing in individuals, groups <strong>and</strong> the organization, which flow to continuously exploit <strong>and</strong> explore<br />
knowledge in accordance with the environmental conditions” [37] (p.501). It allows the transfer <strong>of</strong><br />
tacit knowledge, resources <strong>and</strong> capabilities in the partnership, thus providing opportunities to develop<br />
new capabilities [7]. Manufacturing capability directly influences a firm’s success because such a<br />
capability has the potential to support <strong>and</strong> shape corporate strategy [11]. Various studies have<br />
indicated the direct impact <strong>of</strong> manufacturing capability on the manufacturing <strong>and</strong> organizational<br />
performance [25]. A core manufacturing capability is a multifaceted complex concept <strong>and</strong> is multidimensional<br />
<strong>and</strong> implies cost, quality, delivery, <strong>and</strong> flexibility [11] [25]. Based on the above, we<br />
develop the following hypotheses:<br />
H1: Market Orientation is positively associated with Agility.<br />
H2: Learning Orientation is positively associated with Agility.<br />
H3: Managerial Capability is positively associated with Agility.<br />
142