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Workshop proceeding - final.pdf - Faculty of Information and ...

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decisions on selection <strong>of</strong> child care centre. And the educational functions <strong>and</strong> availability <strong>of</strong> ECE<br />

institutions are taken into serious consideration (Cryer, et al., 2002). Cyrer et al. (2002) also claimed<br />

that the range <strong>of</strong> ECE programme quality in Germany is relatively restricted with little variation which<br />

leaves parents not many options as well.<br />

While in the USA, subsidies are <strong>of</strong>fered to disadvantaged families, but considering the high fees<br />

for child care parents normally have very limited choices <strong>of</strong> both affordable <strong>and</strong> accessible centrebased<br />

ECE services (Cryer, et al., 2002). The availability <strong>of</strong> certain types <strong>of</strong> ECE provisions becomes<br />

the limitation <strong>of</strong> parents’ choices (Peyton, Jacobs, O'Brien, & Roy, 2001). Another outst<strong>and</strong>ing feature<br />

is the considerable variation existing in both sponsorship <strong>and</strong> quality <strong>of</strong> American ECE system. The<br />

arrangements <strong>of</strong> child care are <strong>of</strong> great variety to meet differing American families. However, the<br />

provisions <strong>of</strong> high quality child care, in particular the affordable ones, are scarce resource (Cryer, et al.,<br />

2002).<br />

China’s case is more like the situation in the USA. The types <strong>of</strong> ECE services range widely with<br />

certain constraints in fact confining parents’ options to few choices. ‘Parental choice is limited in each<br />

country, but in different ways‘ (Cryer, et al., 2002, p. 263).<br />

Overall, progressive development has been made in many aspects across various regions, but<br />

new progresses always deserve continuous efforts to make it better <strong>and</strong> better.<br />

Access to Early Childhood Education<br />

The aim <strong>of</strong> investigations relating to this topic is to figure out what factors really matter in ECE<br />

systems to make high quality services for child care <strong>and</strong> education. The concept <strong>of</strong> ECE programme<br />

quality varies in accordance with values, beliefs, needs etc. (Cryer, et al., 2002, as cited in Bernhard &<br />

Gonzalez- Mena, 2000; Dhalberg, Moss, & Pence, 1999; Moss, 1994), whereas ‘when quality<br />

definition are closely inspected, the themes <strong>of</strong> these core elements appear repeatedly, with only the<br />

details differing’ (Cryer, et al., 2002, p. 261).<br />

Various research methods <strong>of</strong> social science have been adopted to examine each <strong>and</strong> every aspect<br />

in this field. A range <strong>of</strong> elements related to quality characteristics have influenced developmental<br />

outcomes to various extent (Burchinal & Cryer, 2003). Features <strong>of</strong> quality programming are to be<br />

examined ‘including st<strong>and</strong>ards for curriculum <strong>and</strong> assessment, health <strong>and</strong> safety, class size <strong>and</strong><br />

teacher/child ratios, parent involvement, pr<strong>of</strong>essional development <strong>and</strong> staff qualifications' (Warash,<br />

Ward, & Rotilie, 2008, p. 646). In brief, four categories consisting <strong>of</strong> quality, safety, convenience <strong>and</strong><br />

availability are main reasons decide the result (Davis & Connelly, 2005). Normally, the demographic<br />

characteristics <strong>of</strong> family also affect the process <strong>of</strong> parents decision-making (Peyton, et al., 2001).<br />

Some scholars (Taylor, Dearing, & McCartney, 2004) find that family economic status matters in<br />

children’s development, especially for children from low income families. Through their own survey,<br />

Tietze <strong>and</strong> Cryer (1999) view availability <strong>and</strong> affordability as major criteria for quality ECE<br />

programmes. Availability represents provision <strong>of</strong> services, acceptable distance, convenient schedule,<br />

suitable programmes etc. Affordability is the principle in the light <strong>of</strong> European original idea to make<br />

ECE services available to parents. (Tietze & Cryer, 1999)<br />

However, the needs <strong>of</strong> children <strong>and</strong> parents have received a comprehensive awareness <strong>of</strong> both<br />

pr<strong>of</strong>essionals <strong>and</strong> the public nowadays in the European countries (Tietze & Cryer, 1999). In most<br />

cases, parents take full responsibility to select ECE services for their children <strong>and</strong> family based on<br />

their own criteria as child care consumers (Cryer & Burchinal, 1997). Consequently, the opinion <strong>of</strong><br />

parents, the decision-makers <strong>of</strong> early education selection, will be valued in the process <strong>of</strong> assessing the<br />

quality ECE services. Cryer et al. (2002) claimed that factors influencing parents perceptions <strong>of</strong> ECE<br />

quality, such as affordability, accessibility, traditions related to ECE etc., is not fixed in different<br />

countries. By rating, ranking <strong>and</strong> conjoint analysis, Rose <strong>and</strong> Elicker (2008) find that warmth <strong>and</strong><br />

educational level <strong>of</strong> caregivers score very high in mothers’ considerations. Grace <strong>and</strong> O’cass (2003)<br />

mention that ethics, service delivery, <strong>and</strong> service failure response are the main reasons when parents<br />

choose <strong>and</strong> switch child care centres.<br />

Another point made by Cryer <strong>and</strong> Burchinal (1997) is that child care area has been viewed as a<br />

market obeying the basic principle <strong>of</strong> supply <strong>and</strong> dem<strong>and</strong>. Supply is provided by all types <strong>of</strong> ECE<br />

programmes, as dem<strong>and</strong>, in most cases, is the needs <strong>of</strong> parents having their children receive quality<br />

care <strong>and</strong> education. According to market rules, the magnitude <strong>of</strong> child care supply is inevitably<br />

affected by the preference <strong>of</strong> parents. They pointed out that parents are not well informed with<br />

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