HCM 433 MANGEMENT AND ORGANIZATIONAL BEHAVIOUR.pdf

Hence the receiver must first perceive the massage; see it or hear it with the senses. Then he or she
decodes it and this involves “translation” the massage into terms that have meaning for the
receiver. Thus comes understanding of course there is important element to consider feedback.
This is when the receiver reverses the process and transmits back to the original sender.
Such feedback is an essential part of communication in many settings. It is especially valuable in
organizations where communication seems to flow downward from supervisors and managers to
subordinates. Providing such persons with an opportunity to offer feedback yields several benefits.
For example, it can enhance their belief that their views really count, and so increase their
commitment to the organization similarly, it permits them to participate in decision making and
other organizational processes. Such participation can be beneficial from the view of work elated
attitudes. The benefits or feedback are not in any case restricted to receiver. However, such
information can also aid senders (e.g managers) by keeping them informed as to whether their
message has been understood, by providing them with evaluation of their ideas and by enhancing
their understanding of the perceptions of the subordinates.
3.3 THE COMMUNICATION FUNCTION IN AN ORGANIZATION
It is no exaggeration to say that the communication function is the means by which organized
activity is unified. It may be looked upon as the means by which social inputs are fed into the
social system. In its broadest sense, the purpose of communication in an enterprise is to effect
change that is, to influence action toward the welfare to the enterprise. Communication is essential
for the internal functioning of enterprises because it integrates the managerial functions.
Especially, communication is needed to:
(i) Establish and disseminate goals of an enterprise
(ii) To organize human and other resources in the most effective and efficient way.
(iii) To help personal relation since communication is the chief means by which organization
members work together.
(iv) It also helps to hold the organization together by making it possible for members for
influence and another and to react to one another.
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