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HCM 433 MANGEMENT AND ORGANIZATIONAL BEHAVIOUR.pdf

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Safety<br />

Social<br />

Relatedness<br />

Esteem<br />

Self-Actualization Growth Motivators<br />

Figure 12.3 relationships among Maslow’s, Alderfer’s, and Herzberg’s theories of motivation.<br />

(1) Existence needs are concerned with sustaining human existence and survival and<br />

cover physiological and safety needs of a material nature.<br />

(2) Relatedness needs are concerned with relationships to the social environment, and<br />

cover love or belonging, affiliation, and meaningful interpersonal relationships of a<br />

safety or esteem nature.<br />

(3) Growth needs are concerned with development of potential, and cover self-esteem and<br />

self-actualization.<br />

Like Maslow, Alderfer suggests that individual progress through the hierarchy from existence<br />

needs, to relatedness needs, to growth needs, as the lower-level needs become satisfied.<br />

However, Alderfer suggest these needs are more of a continuum than hierarchical levels.<br />

More than one need may be activated at the same time. Individuals may also progress down<br />

the hierarchy. There is a frustration-regression process. For example, if relatedness or growth<br />

needs are not satisfied then problems will arise ostensibly on the existence level. People<br />

complaining about pay, fringe benefits, working conditions and so on may really be expressing<br />

an underlying frustration with unsatisfied relatedness or growth needs. Aldefer suggests that<br />

this “transfer effects” takes place because it’s easier to argue about tangible things than about<br />

intangible feelings. People tend to pick on pay, grading or working conditions when in fact the<br />

real problem lies in a different area and its only when the manager applies him self to<br />

analyzing and solving the real, underlying problems that complaints will be die away.<br />

Unlike Maslow’s theory, the result of Alderfer’s work suggest that lower level needs do not<br />

have to be satisfied before a higher-order need emerges as a motivating influence. ERG theory<br />

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