HCM 433 MANGEMENT AND ORGANIZATIONAL BEHAVIOUR.pdf
HCM 433 MANGEMENT AND ORGANIZATIONAL BEHAVIOUR.pdf
HCM 433 MANGEMENT AND ORGANIZATIONAL BEHAVIOUR.pdf
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Safety<br />
Social<br />
Relatedness<br />
Esteem<br />
Self-Actualization Growth Motivators<br />
Figure 12.3 relationships among Maslow’s, Alderfer’s, and Herzberg’s theories of motivation.<br />
(1) Existence needs are concerned with sustaining human existence and survival and<br />
cover physiological and safety needs of a material nature.<br />
(2) Relatedness needs are concerned with relationships to the social environment, and<br />
cover love or belonging, affiliation, and meaningful interpersonal relationships of a<br />
safety or esteem nature.<br />
(3) Growth needs are concerned with development of potential, and cover self-esteem and<br />
self-actualization.<br />
Like Maslow, Alderfer suggests that individual progress through the hierarchy from existence<br />
needs, to relatedness needs, to growth needs, as the lower-level needs become satisfied.<br />
However, Alderfer suggest these needs are more of a continuum than hierarchical levels.<br />
More than one need may be activated at the same time. Individuals may also progress down<br />
the hierarchy. There is a frustration-regression process. For example, if relatedness or growth<br />
needs are not satisfied then problems will arise ostensibly on the existence level. People<br />
complaining about pay, fringe benefits, working conditions and so on may really be expressing<br />
an underlying frustration with unsatisfied relatedness or growth needs. Aldefer suggests that<br />
this “transfer effects” takes place because it’s easier to argue about tangible things than about<br />
intangible feelings. People tend to pick on pay, grading or working conditions when in fact the<br />
real problem lies in a different area and its only when the manager applies him self to<br />
analyzing and solving the real, underlying problems that complaints will be die away.<br />
Unlike Maslow’s theory, the result of Alderfer’s work suggest that lower level needs do not<br />
have to be satisfied before a higher-order need emerges as a motivating influence. ERG theory<br />
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