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HCM 433 MANGEMENT AND ORGANIZATIONAL BEHAVIOUR.pdf

HCM 433 MANGEMENT AND ORGANIZATIONAL BEHAVIOUR.pdf

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In a university, for example, the machine side of technology would include: blackboards or<br />

whiteboards; overhead projectors; computers; televisions and video recorders; closed circuit<br />

television; scientific and engineering equipment; library facilities. The knowledge side of<br />

technology would include: lectures, seminars and tutorials; case studies; roleplaying; practical<br />

laboratory work; visitating speakers; project and assignment work; examinations.<br />

The work processes of a university, and other educational establishments, give rise to the<br />

specialist study of educational technology. A university will receive inputs of students and,<br />

through the process of educational technology, ‘transform’ them and return them as outputs into<br />

the broader society.<br />

1. Technology and the Behaviour of People<br />

According to Mullins, the nature of technology can influence the behaviour of people in work<br />

organisations in many ways including, for example, the following:<br />

• It influences the specific design of each member’s pattern of work including the nature and<br />

variety of activities performed, and the extent of autonomy and freedom of action.<br />

• It affects the nature of social interactions, for example, the size and nature of work groups, the<br />

extent of physical mobility and of contacts with other people. A person working continuously on a<br />

single, isolated machine in a mass production factory will have very limited social interactions<br />

compared with, say, a team of receptionists in a large conference hotel.<br />

• It can affect role position and the nature of rewards. People with higher levels of specialist<br />

technical knowledge and expertise such as engineers or systems analysts tend to receive higher<br />

status and pay than machine operators on an assembly line.<br />

•It can impose time dimensions on workers and may require set times for attending to operations<br />

and a set pace of work; for example, the mechanical pacing of work on a mass-production<br />

assembly line.<br />

• It can result in distinguishing features of appearance; for example, the requirement to wear a<br />

standard uniform or protective clothing, compared with a personal choice of smart clothes.<br />

2. Technology and General Climate of Organisation<br />

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