HCM 433 MANGEMENT AND ORGANIZATIONAL BEHAVIOUR.pdf
HCM 433 MANGEMENT AND ORGANIZATIONAL BEHAVIOUR.pdf
HCM 433 MANGEMENT AND ORGANIZATIONAL BEHAVIOUR.pdf
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According to this theory, behaviour at work may be explained by the locus of control, that is<br />
whether the individual perceives outcomes or consequences as controlled by themselves, or by<br />
external factors. Judgements made about other people will also be influenced strongly by whether<br />
the cause is seen as internal or external.<br />
The basic criteria in making attributions and determining whether an internal or external<br />
attribution is made, is suggested by Kelley (1973, as cited; Mullins, 1996 p. 155). Kelly suggested<br />
three basic criteria:<br />
(i)<br />
Distinctiveness: how distinctive or different was behaviour or action in this<br />
particular task or situation compared with behaviour or action on other tasks or<br />
situations?<br />
(ii) Consensus: is behaviour or action different from, or in keeping with, that<br />
displayed by most other people in the same situation?<br />
(iii)<br />
Consistency: is the behaviour or action associated with an enduring personality or<br />
motivational characteristic over time, or an usual one-ff situation caused by<br />
external factors?<br />
Kelley hypothesized that people attribute behaviour to internal forces or personal factors when<br />
they perceive low distinctiveness, low consensus and high consistency. Behaviour is attributed to<br />
external forces or environmental factors when people perceive high distinctiveness, high<br />
consensus, and low consistency as illustrated in Figure 1.5:<br />
INTERNAL Low Distinctiveness High EXTERNAL<br />
FORCES Low Consensus High FORCES<br />
(PERSONAL) Low Consistency Low (ENVIRONMENT)<br />
Figure 13.2<br />
Representation of attribution theory.<br />
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