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HCM 433 MANGEMENT AND ORGANIZATIONAL BEHAVIOUR.pdf

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According to this theory, behaviour at work may be explained by the locus of control, that is<br />

whether the individual perceives outcomes or consequences as controlled by themselves, or by<br />

external factors. Judgements made about other people will also be influenced strongly by whether<br />

the cause is seen as internal or external.<br />

The basic criteria in making attributions and determining whether an internal or external<br />

attribution is made, is suggested by Kelley (1973, as cited; Mullins, 1996 p. 155). Kelly suggested<br />

three basic criteria:<br />

(i)<br />

Distinctiveness: how distinctive or different was behaviour or action in this<br />

particular task or situation compared with behaviour or action on other tasks or<br />

situations?<br />

(ii) Consensus: is behaviour or action different from, or in keeping with, that<br />

displayed by most other people in the same situation?<br />

(iii)<br />

Consistency: is the behaviour or action associated with an enduring personality or<br />

motivational characteristic over time, or an usual one-ff situation caused by<br />

external factors?<br />

Kelley hypothesized that people attribute behaviour to internal forces or personal factors when<br />

they perceive low distinctiveness, low consensus and high consistency. Behaviour is attributed to<br />

external forces or environmental factors when people perceive high distinctiveness, high<br />

consensus, and low consistency as illustrated in Figure 1.5:<br />

INTERNAL Low Distinctiveness High EXTERNAL<br />

FORCES Low Consensus High FORCES<br />

(PERSONAL) Low Consistency Low (ENVIRONMENT)<br />

Figure 13.2<br />

Representation of attribution theory.<br />

140

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