29.04.2014 Views

HCM 433 MANGEMENT AND ORGANIZATIONAL BEHAVIOUR.pdf

HCM 433 MANGEMENT AND ORGANIZATIONAL BEHAVIOUR.pdf

HCM 433 MANGEMENT AND ORGANIZATIONAL BEHAVIOUR.pdf

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

UNIT 8:<br />

Content<br />

PERCEPTION<br />

1.0. Introduction - - - - - - - ---------------------------------------------------65<br />

2.0. Objectives - - - - - - - ----------------------------------------------------65<br />

3.0. Perception- - - - - - - -----------------------------------------------------65<br />

3.1. The stuff of perception- - - - ---------------------------------------------65<br />

3.2. The principles of perceptual selectivity - - - - -----------------------------66<br />

3.3. Social Perception - - - - - ---------------------------------------------------69<br />

4.0 Tutor Marked Assignment------------------------------------------------72<br />

4.0. Conclusion - - - - - - - --------------------------------------------------------72<br />

5.0. Summary - - - - - - - ---------------------------------------------------------72<br />

7.0. References - - - - - - -------------------------------------------------------72<br />

1.0 INTRODUCTION<br />

Perception is one of the most important cognitive processes. Basically cognitions are bits of<br />

information and the cognitive processes involve the ways in which people process that<br />

information. In other words, the cognitive processes suggest that, like computers, humans are<br />

information processor. However people’s individual differences and uniqueness are largely the<br />

result of the cognitive processes. Perception is the chief mechanism by which human beings<br />

comes to know the world outside them. Understanding of this concept is what this unit seeks to<br />

equip you with as a learner.<br />

2.0 OBJECTIVES<br />

At the end of this studying this unit, you should be able to:<br />

1. State the meaning of perceptual<br />

2. List and discuss the principles of perceptual selectivity<br />

81

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!