HCM 433 MANGEMENT AND ORGANIZATIONAL BEHAVIOUR.pdf
HCM 433 MANGEMENT AND ORGANIZATIONAL BEHAVIOUR.pdf
HCM 433 MANGEMENT AND ORGANIZATIONAL BEHAVIOUR.pdf
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UNIT 8:<br />
Content<br />
PERCEPTION<br />
1.0. Introduction - - - - - - - ---------------------------------------------------65<br />
2.0. Objectives - - - - - - - ----------------------------------------------------65<br />
3.0. Perception- - - - - - - -----------------------------------------------------65<br />
3.1. The stuff of perception- - - - ---------------------------------------------65<br />
3.2. The principles of perceptual selectivity - - - - -----------------------------66<br />
3.3. Social Perception - - - - - ---------------------------------------------------69<br />
4.0 Tutor Marked Assignment------------------------------------------------72<br />
4.0. Conclusion - - - - - - - --------------------------------------------------------72<br />
5.0. Summary - - - - - - - ---------------------------------------------------------72<br />
7.0. References - - - - - - -------------------------------------------------------72<br />
1.0 INTRODUCTION<br />
Perception is one of the most important cognitive processes. Basically cognitions are bits of<br />
information and the cognitive processes involve the ways in which people process that<br />
information. In other words, the cognitive processes suggest that, like computers, humans are<br />
information processor. However people’s individual differences and uniqueness are largely the<br />
result of the cognitive processes. Perception is the chief mechanism by which human beings<br />
comes to know the world outside them. Understanding of this concept is what this unit seeks to<br />
equip you with as a learner.<br />
2.0 OBJECTIVES<br />
At the end of this studying this unit, you should be able to:<br />
1. State the meaning of perceptual<br />
2. List and discuss the principles of perceptual selectivity<br />
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