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FY12 Adopted Operating Budget & Capital Improvement Budget

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City of St. Petersburg, Florida – FY 2012 <strong>Adopted</strong> Fiscal Plan<br />

Objective and Performance Measure<br />

Unit Of<br />

Measure<br />

FY 2009<br />

Actual<br />

FY 2010<br />

Actual<br />

FY 2011<br />

Target<br />

FY2011<br />

Estimate<br />

FY 2012<br />

<strong>Adopted</strong><br />

Administration Objectives<br />

The objective of the Marketing & Communications Administration Division is to increase the number of page views on the City's website<br />

through various methods of promotion and to retain, attract, and promote events in the City to increase attendance. This objective fulfills the<br />

Mayor's goal of Sports, Arts & Culture.<br />

Event Marketing: Downtown Event Attendance # 5,997,343 5,604,489 5,600,000 5,730,000 5,800,000<br />

Event Marketing: Number of Events Downtown # 1,778 1,897 1,800 1,705 1,700<br />

Web Site Page Views # 64,957 53,771 53,000 53,000 53,000<br />

Web Site Pages Viewed Per Visit (Average) # 4.47 3.35 3 3 3<br />

Television Objective<br />

The objective of the Television Division is to increase the hours of original programming through the development of new programs, public<br />

service announcements, press conferences, and other events. This objective fulfills the Mayor's goal of Service.<br />

WSPF-TV: Hours of Original Programs Produced # 328 420.5 415 420 425<br />

Fiscal Year 2012 G-15 Summary Reports

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