UNESCO. General Conference; 36th; 36 C/5: volume 1: Draft ...

▪ Use of social media as a means to enhance UNESCO’s visibility by reaching out to a wider
target audience, especially young people;
▪ Create a Publications Board that will rationalize UNESCO’s current Publishing procedures
and define a coherent strategy for broadening dissemination of UNESCO’s publications in
all six official languages;
▪ Enhance the coordination of the UNESCO Prizes to align it with its overall strategy. The
Sector’s attention will focus also on further improving the media coverage of several prizes
which attract considerable public interest.
09505 A comprehensive monitoring mechanism of UNESCO’s information products has been put
into place and measured on a monthly basis from a quality and quantitative standpoint;
namely the number of visitors to the website, the use of press in the media, the impact of
the social media campaign, timely and relevant distribution of UNESCO’s publications and
more.
1. Strengthening relations with Member States and International
Organizations
09506 UNESCO will seek to enhance its cooperation with Member States and Associate members,
including their Permanent Delegations, as well as with International Organizations and the
United Nations System. It will provide to Member States and their Permanent Delegates, and
to intergovernmental partners, a full range of services aiming at facilitating their interaction
with the Secretariat, from routine correspondence to larger impact activities, such as the
follow-up to official visits and Memoranda of Understanding, while responding to priorities
of Member States.
1.1 Relations with Member States
09507 The development of relations with Member States, Associate Members, observers and
territories remains the Sector’s core task and is central to its action. The Sector will support
and encourage non-Member States to join the Organization so as to ensure the greatest
possible degree of universality. Close cooperation will be pursued with the Permanent
Delegates and with the established groups of Member States at UNESCO. Bilateral meetings
and general information consultations with Permanent Delegations will be held on a regular
basis on major issues and themes relating to the Organization’s programmes and activities.
Orientation seminars will be proposed to new Permanent Delegates.
09508 Certain groups of countries at the subregional and regional levels having special needs
(e.g. LDCs, PCPD, SIDS) will receive particular attention. In close cooperation with the
programme sectors, concerned Member States and other institutions, the Sector will develop
approaches to meet the urgent needs of these countries, including through extrabudgetary
resources. The Sector will contribute to the preparation and follow-up of meetings and
missions of the Director-General, in conjunction with other sectors, the Africa Department,
field offices, and Permanent Delegations.
09509 In order to ensure that relevant, customized information is available to the Member States,
a specific website will provide easy access to analyses, information and data on cooperation
with each Member State, updated regularly, thereby providing rapid responses to information
needs.
237 36 C/5 – Programme-related services