Erasmus ECTS Information Package

Erasmus ECTS Information Package
Faculty of EEEA
Business Communication and Public Relations
ЕCТS credits: 3
Weekly classes: 1lec+ 2sem+ 0labs+ 0P CA
Assessment: Test
Type of exam: written
Department involved:
Departmentof European Studies, Business and Management Faculty
Lecturers:
Principal Lecturer: Assoc. Prof. Rada Peneva Karshakova, PhD, Department of European Studies,
tel: 888-810, E-mail: RKarshakova@ecs.uni-ruse.bg
Abstact:
The course examines both communication in organizations and public relations. It aims to give students significant
skills for establishing, maintaining and improving communication channels in business organizations and
organizing the public relations activities. The course examines different types of communication structures and
means of communication, ways of achieving good communications and public relations.
Course content:
The course covers the following topics: Functions of business communication; Main types of communication
structures and networks; Interpersonal and organizational communications; Basic communicative skills; Rules of
business communications; Effective communications; Public Relations – nature and objectives; style and image;
Social responsibilities of business organizations; organizing public relations activities; ways and methods of
choosing communication channels and media for carrying out PR activities; Effective strategies, tactics for PR
campaigns.
Teaching and assessment:
The training is conducted by means of lectures and seminars and involves case – study, doing tests and quizzes,
some genuine research. Continuous assessment is applied to check the students’ knowledge during seminars.
The students receive individual tasks as course assignment and thus they learn to apply on their own and
creatively the new knowledge and skills and solve practical corporate problems. To have the semester validated,
students are required to submit and defend their course assignment in due time and attend the practical exercises
regularly. Two tests are the Term’s form of control.
Business Negotiations and Correspondence
ЕCТS credits: 3
Weekly classes: 2lec+ 0sem+ 1labs+ 0PE
Assessment: continuous assessment
Type of exam: written
Department involved:
Department of European Studies, Business and Management Faculty
Lecturers:
1. Assoc.Prof.Dr. Juliana Pencheva Popova, Dept. of European Studies, tel: 888-811,
e-mail: juliana77popova@abv.bg
2. Veselina Gachevska, Dept. of European Studies, tel: 888-810
3. Iliana Jordanova Kosharova, Dept. of European Studies, tel: 888-810;
e-mail: ikosharova@ecs.uni-ruse.bg
Abstract:
The Business Correspondence course is included as a compulsory subject of the Business Administration
curriculum degree programme and aims at providing fundamental knowledge and skills for carrying out successful
business communication in the company. It also introduces the idea of writing business letters and understanding
administrative documents.
Course content:
The essence of business correspondence. Documents. Types of documents. Administrative documents:
application, complaint, proposal, report, memo, declaration, order, offer, warrant of attorney, minutes, enquiry, CV.
Business letters – essence and types. Business letter writing. The enquiry. Replies to enquiries: offers. Orders and
execution of orders. Invoicing, accounting and settling of accounting. Banking and payments in foreign trade.
Complaints and replies to complaints.
Teaching and assessment:
Training is conducted by means of lecturers and seminars. At seminars students are asked to do various tasks like
reading and analysing model documents, writing business letters, etc. Continuous assessment is the type of
control applied during the semester. It is in the form of two tests (TT1 and TT2), and student’s performance. The
final mark is the average of the TT1 and TT2 marks.
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