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Educational Research - the Ethics and Aesthetics of Statistics

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10 The Good, <strong>the</strong> Beautiful <strong>and</strong> <strong>the</strong> Literate: Making <strong>Statistics</strong> Accessible for Action 151<br />

Matters become quite interesting if one realises that ISOTYPE was mainly to<br />

be used for societal matters. It was Neurath’s hope that well-informed citizens<br />

would reach ‘wiser’ decisions that would benefit <strong>the</strong> community. They need not<br />

know about logic, ma<strong>the</strong>matics or physics reach this goal, at least not directly. First<br />

<strong>of</strong> all <strong>the</strong>y need to be informed about societal, political <strong>and</strong> economical matters.<br />

Taking a scientific outlook, this implies that part <strong>of</strong> <strong>the</strong> research done in order to<br />

ga<strong>the</strong>r <strong>the</strong> relevant data will inevitably rely on statistics. Now it is notoriously difficult<br />

to explain statistics to <strong>the</strong> non-ma<strong>the</strong>matician, that is, most <strong>of</strong> us. Therefore,<br />

Neurath sought <strong>and</strong> found a way round this problem by representing <strong>the</strong> statistical<br />

data graphically or pictorially without loss <strong>of</strong> any <strong>of</strong> <strong>the</strong> essential characteristics.<br />

I emphasise <strong>the</strong> word ‘essential’ because a great deal <strong>of</strong> attention is given in<br />

ISOTYPE to <strong>the</strong> elimination <strong>of</strong> irrelevant components or details that tend to blur<br />

<strong>the</strong> picture ra<strong>the</strong>r than to highlight <strong>the</strong> essentials. The two pictures that follow illustrate<br />

this point nicely. Above you can see a diagram as ‘ordinarily’ presented, <strong>and</strong><br />

beneath <strong>the</strong> result after translation in ISOTYPE. 10<br />

Rauschgiftproduktion weltweit<br />

100† Opium<br />

100† kokain<br />

Mexiko,<br />

Guatemala<br />

Kolumbien,<br />

Peru, Bolivien<br />

Afghanistan,<br />

Iran, Pakistan<br />

Prognosenfür 1993. Quellen: Bundesnachrichtendienst, UN International Drug Control Program<br />

Burma, Laos, Shanl<strong>and</strong>,<br />

Thail<strong>and</strong>

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