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OOClO: 4046925<br />

UNCLASSIFIED1IFQR OFFICIAL USE OP4LY<br />

"Shopping for" Windows XP<br />

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Yahoo Mindset<br />

http://mindset.research.yahoo.com/<br />

Yahoo Instant Search: This is yet ano<strong>the</strong>r attempt by a major search engine to<br />

provide answers instead of lists of search results, Yahoo's Instant Search tries to<br />

give you a single, relevant response to a query. As <strong>the</strong>ir blog explains,<br />

If search engines are so smart, why do <strong>the</strong>y give you millions of results when you<br />

type in "boston wea<strong>the</strong>r"? Why even ten, for that matter? Why not just one? Or<br />

better yet, why not just tell me what <strong>the</strong> wea<strong>the</strong>r is? ..<br />

Of course, <strong>the</strong> answer is that often <strong>the</strong>re isn't one obvious "answer" to a query and<br />

you may want a number of possible sites to explore. However, sometimes you just<br />

want a straightforward response, and that is what Instant Search is trying to achieve.<br />

Instant Search works best (in fact, only works) with simple requests, e.g., [wea<strong>the</strong>r<br />

london] or [bwi] or [artificial intelligence] or [convert 150 dollars to pounds]. Keep in<br />

mind, Instant Search is not trying to be ano<strong>the</strong>r Answers.com, which "researches"<br />

'answers to specific questions. Ra<strong>the</strong>r, Instant Search tries to "guess" what most<br />

users would want to know if <strong>the</strong>y entered a query such as [ravens]; Instant Search<br />

guesses most users are looking for information about <strong>the</strong> Baltimore Ravens and not<br />

about birds. Sometimes <strong>the</strong> guesses are good, sometimes not.<br />

UNCLASSIFIEDHFOR OFFIGIAL USE ONLY 109

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