untangling_the_web

DID: 4046925
UNCLASSIFIEDItFOR OFFIOIAL USE eNLY
)- B Webpage Title & Description: the title and a brief summary of the website.
)- C Binoculars Site Preview: Ask's Binoculars Site Preview are periodic screen
captures of the browser navigating a page. To view the site preview, users
should only move the mouse over the binoculars because clicking on the
binoculars takes you to the site. The mouseover is of a static image, so it is
safe to view, but I find it too small to be very useful beyond revealing the
general nature of a site.
)- 0 Cached: a link to the version of the site stored by Ask with the date and
time the page was indexed.
)- E Save: Ask offers this service for web and image searches. When users click
on a "save" link on either a web or image search, for web searches Ask will
save the title of the result, the uri, the description, the binoculars icon, and the
query used to find that result. For image searches, Ask will save the name
and location of the picture, as well as the query used to find the image. Also,
everything saved is fully searchable so all saved content is easy to find again
later. However, for the save feature to work properly, users need to allow
search history to be enabled (the default). If you do not want Ask to save your
search history, go to My Stuff I Settings and uncheck "Record all my searches
into my 'Search History.'"
)- F Zoom Related Search: This is a popular feature retained from Teoma that
helps users either narrow or broaden a search "with possible alternative
search terms which appear on the right hand side of the Ask results page.
• Narrow Your Search: helps you to drill down into topics that are
specifically related to your search
• Expand Your Search: allows you to explore topics that are conceptually
related to your search
• Related Names: presents a list of names that are conceptually tied to
topic options within the 'Narrow Your Search' and 'Expand Your Search'
IistS."S9
)- G More Search Types: Selecting any of these other search options causes
Ask to search automatically for images, news stories, blog entries, etc., with
your search term(s).
59 Ask.com Site Features, "Zoom Related Search,"
(14 November 2006).
164 UNCLASSIFIED"I='OR 01='1='ICI41. USE ONI.Y